2020 Denim Days

$624,451 of $800,000 goal
78% Complete

About Denim Days

Breast cancer can make anyone feel alone. While mortality rates have dropped 40% among women since 1989, this year about 276,480 American women are expected to be diagnosed with invasive breast cancer, and 42,170 women are expected to die from the disease. But, together, we are stronger than breast cancer.

Denim Days Sponsored by Buckle brings us together to help save lives from breast cancer in a fun and unique way. Denim Days will take place throughout the month of October, with a national day of celebration on October 23, 2020.

Since the event began in 1996, Denim Days participants have raised more than $97.9 million to make sure those facing the disease know we stand with them in the fight. Proceeds support the American Cancer Society’s breast cancer programs and services. From investing in research to providing free rides to chemo and places to stay when treatment is far from home, the American Cancer Society is there for those facing breast cancer – and all cancers – every step of the way.

Denim Days began with a simple concept – if each of us takes a small step to help eliminate breast cancer, collectively, those steps will take us far in achieving our goal. So, employees at a private company got together and asked coworkers for donations to “go casual” for the cause. And what’s more casual than denim? The idea spread, and now companies, schools, and other organizations nationwide have participated in raising funds and awareness to support American Cancer Society programs and services that help those with breast cancer, and provide information to help women and men understand how they might be able to reduce their risk of breast cancer.

Learn more about how the American Cancer Society fights breast cancer by visiting

Posted by American Cancer Society Denim Days

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Buckle is the sponsored partner and proud supporter of Denim Days

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