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Joanne Matthews' Fundraiser:

The Recruiters Masterclass US - In support of the Cystic Fibrosis Foundation #RecMasterclass

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BENEFITING: Cystic Fibrosis Foundation


Joanne Matthews


Louis Welcomme wrote -

Donate $250 / £170 (recommended) to the Cystic Fibrosis Foundation and your business can access our week of masterclasses, including all the recordings. Remember to leave your name and email!  

11am CST / 9am PST / 12pm EST / 5pm GMT

Matt Charney - Creating killer recruiting content
Mark Tortorici - Power up your Sourcing
Craig Fisher - Inbound Recruitment: How to look sharp and share for results
Will Thomson - What a recruiter REALLY does #iamarecruiter
Stacy Donovan Zapar - Shhhhh... The Secrets of My Success

Please share this page to your social networks and on Twitter using #RecMasterclass!

The Masterclasses:

Matt Charney - Creating killer recruiting content

1st February - 11am CST, 9am PST, 12pm EST, 5pm GMT

This session will cover best practices for content creation, marketing & messaging for HR and recruiting professionals. By focusing on narrative, tone, style and storytelling techniques leveraged by both Hollywood and Madison Avenue, this session will show you how to transform your communication approach for creating engaging, compelling and relevant content for candidates, employees and the C-Suite to build both a business case and your HR brand.  

Matt Charney is the Executive Editor for Recruiting Daily, whose flagship property, RecruitingBlogs, is the world's largest social network and content sharing platform for recruiting and HR professionals. Matt has been named as one of the top 25 influencers in recruiting by publications like the Huffington Post, Glassdoor, CareerBuilder & LinkedIn, and has been recognized as a 2015 HR Trendsetter by HR Magazine & The Society of Human Resources Management, a 2015 HRO Today Superstar (Analyst/Influencer) by the Human Resources Outsourcing Association, as one of the top 40 HR Bloggers Under 40 by the HRBN and as an official mentor for the South by Southwest Interactive Festival, among other awards and honors. His blog was also named one of the top 15 business blogs to follow by WordPress. Matt serves as a member of the advisory boards for the Candidate Experience Awards, Rolepoint, Take The Interview, LifeGuides, Textio, Universum, Clinch and HiringSolved. He is also a mentor for Talent Tech Labs, the world's largest dedicated VC fund for recruiting and talent technologies.


Mark Tortorici - Power up your Sourcing

2nd February, 11am CST - 2nd February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Are you looking for ways to boost your sourcing?  Are you looking for more candidate choices? Do you only have a small amount of time to source per day? Then prepare to power-up your sourcing!  In this session you will learn:  How to construct search strings that find candidate profiles with limited information.  How to manipulate information on LinkedIn and capture candidates without paying for a Premium Account.  How to create natural language searches that capture what people say they do on their profiles (not just job titles).  How to mine profiles on popular social network sites such as Twitter, Facebook, Google Plus and Pinterest.  How to use browser extensions and user scripts.  If you feel that you are hitting a wall in your sourcing efforts, then after this session you will walk away with a whole new set of actionable sourcing techniques.

Mark Tortorici is a Training, Recruiting, and Sourcing Manager who has been providing expert-level training for sourcers and recruiters since 1997.  Training focus includes high technology computer concepts, advanced active/passive sourcing techniques, and full life-cycle recruiting process.  Mark is also the founder of Transform Talent Acquisition, which specializes in sourcer / recruiter training.  He has put together and delivered robust training programs for companies like Google, Apple, Facebook, and Ebay.

Craig Fisher - Inbound Recruitment: How to look sharp and share for results

3rd February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Craig Fisher leads employer branding at CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide. b Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in N. America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and is listed among HR and Recruiting's top influencers and most engaging conference speakers. 

Will Thomson - What a recruiter REALLY does #iamarecruiter

4th February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Did you say at a young age  "I want to be a recruiter when I grow up"? Probably not. Recruiting chooses you.  You don't chose recruiting. As our profession evolves, and technology helps us identify candidates more easily, recruiters need to get back to the basics. The image of the recruiter is tarnished.  Recruiters need to take pride in what they do for a living.  

In this webinar, Will Thomson will take a close look at key characteristics of what makes a recruiter successful and how to differentiate yourself in a saturated recruiting market.  Will shares what he has done to make Bulls Eye Recruiting a success and how he has transformed his blog into a recruiting agency.  

Stacy Donovan Zapar - Shhhhh... The Secrets of My Success

5th February - 11am CST, 9am PST, 12pm EST, 5pm GMT

Stacy Zapar is a longtime recruiter / sourcer who’s parlayed those skills into a consulting / training business focused on employer branding, social recruiting and sourcing strategies. In this session, Stacy will share her best tips, tricks and strategies that have brought her the most success over the years. Learn quick, easy ways to maximize your recruiting ROI by building relationships, optimizing your recruiting process, improving candidate experience, driving employee referrals, increasing candidate engagement and strengthening your personal and employer brands. Walk away with the inspiration and the how-to knowledge to begin making smart changes right away that will have immediate impact.


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  • Joanne Matthews



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The Team: $4,320 TOTAL RAISED SO FAR

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Joanne Matthews

Joanne Matthews


4 years ago