Tips: Your Fundraising Page The more compelling your page is, the more likely people will stick around to learn about your cause.
Tell your story.
Add a logo, lots of great photos, and a video if at all possible. Some great examples can be seen Here, Here, and Here.
If you can make your fundraiser tangible by suggesting donation amounts to your supporters that will lead to real life results, that’s even better. For example, a $10 donation will provide one malaria bed net to help
an at-risk family in Africa.
Tips: Engage With Donors and Fundraisers Use contests, online tools, email and social media to spark interest and get donations.
Email drives donations way, way, way better then social media, and typically, the more people you can email, the more money you’ll raise for your charity.
If possible, try emailing in batches of 10, not 1,000 or even 100. Making everyone feel slightly less anonymous will lead to more engagement.
Use Facebook and Twitter to update people about your fundraising campaign.
Use Tools like Fundraising Widgets and get your fundraiser posted on your site, blog and all over the internet. To access your widget, go to your “Edit Fundraiser” tab and then select “My Fundraiser Widget” located
on the right.
Make your donors and fundraisers feel cool and appreciated. Be so good at thanking them and communicating with them that they're psyched to be a part of your team. The goal is to get everyone to share your message with
their own friends and family.
Offer incentives to engage donors and fundraisers.
Tips: Keep the Energy High Momentum is so important. Keep pushing right up to the deadline and a little afterwards.
Check your fundraising page statistics constantly to understand what's working.
Post updates about your fundraising page every other day to keep people informed about how it's going.
Use deadlines to create some urgency and rally support.
Tips: Raise the Most Money Make sure that you'll raise the most money possible while your campaign and cause are in the spotlight.
Expand your audience. Don’t just rely on your supporters: Compel your volunteers, your board…
Continue to post updates even after the campaign is over.