Team Member: Valerie Peck
Event Name: Women Startup Challenge
Anne Cramer wrote -
suitecx® is a multi-dimensional set of software tools designed to enable marketing and sales professionals to visualize impact, cost and ROI based on customer, employee and institutional viewpoints. suitecx allows users to make fact-based decisions and process improvements that are grounded in the customer experience.
Customer-centric diagnostics, interaction inventories, customer journey maps, data-driven personae, customer storytelling and targeted marketing are all components of this groundbreaking software.
Founded by Customer Relationship Management professionals with decades of experience helping companies become more customer-centric, suitecx represents a tried and true methodology to better understand the customer experience and then act on these insights to create internal initiatives for improvement. Collaborative and easy to use, suitecx products bring the entire organization together around CX improvement.
*diagnosticcx, which includes Voice of Customer, Voice of Employee and Voice of Institution (strategic internal stakeholders) to provide survey-based inputs to the current customer experience
*visualizecx, which allows users to create customer journey maps, emotional stories, process grids - all in the effort to visualize the customer journey
*precisioncx, which allows users to create a targeted contact strategy, treating different customers differently based on their CX efforts
suitecx: the glue that binds the customer experience together.