Ty Burrell via Crowdrise
December 04, 2011
Signature Theatre Company wrote -
Signature Theater is building the largest new theater complex built in NY since Lincoln Center…three theaters designed by Frank Gehry on West 42nd Street…a truly amazing, once-every-few-generations event in the cultural life of this city. Check out the video to the left.
It’s a project that cost nearly $75million to build and the last few million still has to be raised before the Opening in late January of 2012.
The Signature Artists decided we’re not going to just hold our breath hoping it gets done. We’re not going to just sitting around waiting on people to write big checks. We’re going to rally together, use our strength in numbers and raise a lot of money before the holidays.
Each Signature Artist is going to try to raise $2000 to help build this new theater. There are over 1200 of us so if we all shoot for this goal it would add up into a huge contribution toward making this dream a reality and showing that artists can be a force in our community beyond just the stories we weave.
I’m pitching in and here’s what I’m asking you for:
I’m asking 20 of my closest friends and family to step up and help me reach the goal
Will you donate $100 to support my effort?
That’s all. You can do it right here. Just click the orange "Donate" button. Easy.
Consider it your holiday gift to me. That’s all I want.
If you can only do $50, that's okay too. But if you can do $200, fantastic. Even more? Beyond incredible!
Just help me reach my goal of $2000.
Thanks SO much.
Apart from building this incredible new theater, what do you need to know about Signature that should make you feel great about supporting this effort?
Signature Theater is unique for two very important reasons:
It’s the only theater in America that devotes a full season to one playwright each year. You can go hear a Mozart festival, you can see a Scorcese film series, see retrospectives of Picasso’s work across time, but there was no way to experience the whole landscape of a playwright’s work until Signature.
And Signature is truly ‘theater for everyone’. As theater ticket prices climb further and further out of reach for most people, statistics clearly show that the audience is less diverse and older every year. We’re cutting off the next generation of theater goers and reaching fewer people outside the “1 percent”. Signature’s commitment that every seat for every show will be $25 for the next 10 years, is a bold and inspiring commitment to making the magic of theater affordable to all.