Davis McCallum via Crowdrise
December 09, 2011
Signature Theater is building the largest new theater complex built in NY since Lincoln Center…three theaters designed by Frank Gehry on West 42nd Street…a truly amazing, once-every-few-generations event in the cultural life of this city.
(Check out the video to the left.)
It’s a project that cost nearly $75 million to build and the last few million still has to be raised before the Opening in late January of 2012.
Those of us who have worked with this great company, the Signature Artists, decided we’re not going to just hold our breath hoping it gets done. We’re not going to just sit around waiting on people to write big checks. We’re going to rally together and try raise a lot of money before the holidays.
Each of us is going to try to raise $2,000 to help build this new theater.
I’m pitching in and here’s what I’m asking you for:
I’m asking 20 of my closest friends and family to step up and help me reach the goal.
Will you donate $100 to support my effort?
That’s all. You can do it right here. Easy.
There are two huge reasons why Signature is very important to anyone that cares about American Theater.
It’s the only theater in America that devotes a full season to one playwright each year. You can go hear a Mozart festival, you can see a Scorcese film series, see retrospectives of Picasso’s work across time, but there was no way to experience the whole landscape of a playwright’s work until Signature.
And Signature is truly ‘theater for everyone’. As theater ticket prices climb further and further out of reach for most people, statistics clearly show that the audience is less diverse and older every year. We’re cutting off the next generation of theater goers and reaching fewer people outside the “1 percent”. Signature’s commitment that every seat for every show will be $25 for the next 10 years, is a bold and inspiring commitment to making the magic of theater affordable to all.
Thanks for reading!