Choose Local and Independent This Holiday Season
We’re building a tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding shopping experience.
The Shift Your Shopping campaign engages over 160 local business organizations across the U.S. and Canada encouraging residents to take job creation and economic concerns into their own hands by strengthening their own local economies. This grassroots campaign provides a platform to highlight work done in communities across North America and provide open-source tools and resources to communities, organizations and small businesses.
Choosing local and independent is an effective strategy all year-round, but especially important at the holidays: The National Retail Federation estimates that $602.1 billion will be spent on holiday shopping in 2014, a 3.9 percent increase from last year. This makes the holiday season a “make or break” time for many of your hometown retailers. Consider the overall value your independent retailers provide you, as well as the important civic and economic benefits they offer your community when making your shopping choices.