In honor of Earth Day, Aveda has set aside the whole month of April to love, celebrate and raise funds to protect the earth and its people's. We've raised more than $44 million since 1999. Since 2007, $38 million of the funds supported clean water projects at home and around the world. This year, we're partnering for the ninth year with the Surfrider Foundation to host our Second Annual Surf for Clean Water wave count. Proceeds from this exciting event will help to protect our oceans, waves, and beaches. The projects will help communities to advocate for beach access, water quality, and coastal preservation and protection, as well as provide safe and affordable drinking water.