Red Nose Day was created with the belief that entertainment can raise awareness of issues of poverty and save millions of lives around the world. It is currently the largest non-emergency charitable event in the world.
In the U.K., Red Nose Day is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives. Created by film director Richard Curtis, the Red Nose Day campaign and BBC television program have raised over £1 billion in the past 27 years.
98% of the UK population is aware of Red Nose Day and over 60% participate in Red Nose Day.
AND NOW, Red Nose Day is coming to the US!
BT has been a sponsor in the UK for several years and now BT in the US is picking up the challenge. Here is our mission:
1. Buy a red nose at Walgreens/Duane Reade
2. Join in the fundraising. Have Fun. Raise Money. Change Lives.
3. Watch the NBC television spectacular on May 21, 2015