The COVID-19 pandemic has created a running renaissance: gyms are less available, stress levels are high, and we’re all trying to both stay healthy (and trim!) and be outside as much as possible.
In “normal times”, all these runners would be signing up for actual races to stay motivated and create incentives to continue becoming a better runner. At the same time, organizations like YAF who rely on events like the Boston Marathon as part of their fund-raising programs have lost critical revenue, because there are no actual marathons in the near term, and the challenges our clients are facing in this remote-learning environment make them need YAF’s support more than ever.
Our new Good, Better, Best program addresses both of those challenges.