WALLS OF WORTH
The WoW Project is an iniative from the black woman owned creative agency, All Worthy People. The initiative is receivng fiscal sponsorship as a 501(c)3 through Decade of Human Rights, Inc.
Social action through black business & community Development.
For centuries, racism in America has griped the economic stability, wellbeing and growth of the black community. Historical this includes slavery, segregation, systematic prejudice, incarceration numbers, wage gaps, food apartheids and further elements have continuously shackled the black population. Furthermore, black communities have been the biggest affected by COVID-19 and modern day political injustices.
Excerpt from Ebony Magazine, This “modern, majestic, sophisticated, and unapologetically black” community boasted of “banks, hotels, cafés, clothiers, movie theaters, and contemporary homes.” Not to mention luxuries, such as “indoor plumbing and a remarkable school system that superiorly educated black children.” As one of the most prominent concentrations of African-American businesses in the United States during the early 20th century, it was popularly known as America's "Black Wall Street." Some economists theorize this forced many African-Americans to spend their money where they would feel welcomed, effectively insulating cash flow to within the black community and allowing Greenwood to flourish and prosper. t was burned to the ground in the Tulsa race massacre of 1921, in which white residents massacred as many as 300 black residents, injuring hundreds more. The riot was one of the most devastating massacres in the history of U.S. race relations, destroying the once-thriving Greenwood community
A tenacious and dedicated team of black working professionals have teamed up to create the coalition that will revive businesses in black communities. Lauren Carothers, founder of WoW, and her cohorts in this mission include young black creatives ranging from architecture, design, branding, marketing and business & urban development.
1. Fundraising and securing the grants to cover costs of business and home revitalization projects
2. Hiring blacked owned vendors, contractors, suppliers and employees to keep circulating the dollar within our communities and employing black workers
3. Upkeep existing black businesses, to make room for more.
4. Re-work the inside out. (Many black businesses have a hard time surviving due to lack of business development and advisement). WoW will plan to link big black business with small black business to upkeep the lifespan of black startups.
5. Revitalization does not stop with the walls, the project will help secure more funding for expansion, growth and added business advisement for aiding in securing health benefits for employees.
Project #1 Sr. Cliff's (Compton, CA)
Cliff Williams, a self made entrepreneur for the last 20 years. Over the years, between ownership of a grocery store and other community serving business, him and his wife Dolores' heart, landing on an iconic corner burrito shop. Their vision has always been to service the community of Compton and the surrounding area, with quality food items and execellent customer service.
As a beacon in the area (across the street from Compton High School, which is underway with a $10M Performing Arts Center donated by mogul, Dr. Dre and a bike path jump to the Compton Cowboys Stables). Mr. William's goal is to be an extension and and a safe space for the future generations of Compton students to create, live and thrive with people that they can look up to. Over the course of the years, the business has had trouble keeping up the with the times.
The WoW Project goals for Sr. Cliffs -
1. Re-do exteriors; create a space that becomes a Los Angeles staple.
2. Pave the parking lot; leveling the parking lot will allow community members and students to use the lot safely for community engagement events and activities.
3. Build out the lawn; utilize the green space for family friendly picnic area and a safe space for kids to play and interact with the horses. Add in a community garden, where the CHS Students can learn gardening and upkeep.
4. Event space; refurbish the concrete area in back to create a welcoming and usable event space that will be open for the community.
5. Create an online presence, so Mr. Cliff and Dolores efforts are not limited to the people at the shop, but their story can be an inspiration worldwide for black startup business owners.