Warpaint Wednesday invites all to participate this November 25th, 2020 to inspire action on a personal and grassroots level supporting those facing challenges with cystic fibrosis.
What is cystic fibrosis (CF)?
A rare genetic and terminal disease that is progressive and affects the lungs and digestive system with thick mucus build up. This results in blocked airways and digestive issues, fostering the growth of harmful bacteria leading to life-threatening infections. You are born with CF and cannot develop it later in life, but 1-in-35 of us carries the faulty gene that causes it, usually without knowing.
Why Warpaint Wednesday?
We recognize the battles that CF brings to a person’s everyday life from the day they are born. We call these people Warriors. And to honor them in their fight, we show solidarity by wearing purple warpaint on one very special day each year, the Wednesday before Thanksgiving (in the US). It’s a global day of activism and giving for the CF community fueled by the power of social media and community collaboration via a virtual and local campaign.
Why Purple Warpaint?
For centuries, warpaint has been used in many cultures when going into battle or for ceremonies. It was often believed to provide the wearer with powers including bravery, strength, and or protection. Purple is the chosen color to represent cystic fibrosis awareness worldwide as a symbol of hope. This is why we wear purple warpaint on this special day to show our support.
What is the goal of Warpaint Wednesday?
To amplify the awareness of CF by coming together as one united voice to let our CF warriors know they’re not forgotten or alone in this fight. We do this by posting photos on social media using the hashtag #WarpaintWednesday, rallying CF nonprofits and local businesses to collaborate with #WPW themed campaigns, corporations utilizing this day for corporate social good, and any other creative ways one chooses to show up and advocate!
Learn more at warpaintwednesday.com