2010, was the heyday of virtue signaling through social media. We saw an increase in the pattern of "5k" charity runs, and everyone and their brother were showing the world how much they cared by raising funds for good causes by running on a Saturday. It was a great way to show you were really invested in your community and to show off your physique!
Pints for Peace arose that same year to as a way to provide an opportunity for everyone else that didn't have running as a hobby, to come together and raise funds for a good cause (Peace) and to only have to do what was likely their favorite pastime: having a drink.
We thought, why can’t we have a responsible adult beverage or pint of ice cream AND raise money for charity? Sometimes its okay to both be a good person and to have fun. Now ten years and a couple pauses along the way later, we are really excited to bring this event to everyone in the new virtual world we live in. We think it’s quite possibly the best fundraiser in the world and because you are here, you obviously agree. Peace.
Friends Forever International is an independent 501(c)3 nonprofit organization that believes we can all help build a better world by empowering our most underutilized asset: youth. FFI works with communities around the globe to build the leadership abilities of their youth from diverse backgrounds to tackle local and global issues.