The Cascade Theatre Is... Redding!
THANK YOU REDDING! We met our initial matching goal in just 24-hours. Thank you for your swift support. The matching gift was meant as a catalyst to help spur attention to the need for support of the Cascade Theatre during its COVID closure. Since we raised the initial match so quickly, we've raised our goal to see if we can DOUBLE the amount. Your help ensures that the Cascade Theatre is in the best position to reopen as soon as it is deemed safe to do so as we head into 2021. THANK YOU!
So much of what the Cascade Theatre does has a tremendous positive impact on Redding. The McConnell Foundation's Community Vitality program has recognized this with a matching gift challenge of $5,000 that the theater must match dollar for dollar. Please help us secure this gift to ensure that the Cascade Theatre is in the strongest position to reopen post-COVID and serve the community.
Beyond the concerts, events, and films that appear at the theater, the Cascade Theatre is hugely important to the region’s economic growth and stability and to job creation in the county. According to a study by Americans for the Arts, the Cascade contributes $4.1 million to the region’s economy every year it operates, supports 131 full-time jobs in the county, and contributes hundreds of thousands of dollars in state and local taxes through the business it generates in downtown Redding. According to a 2016 survey, area restaurants and bars see a 60% increase in business on show days (and with the Cascade Theatre open nearly 200 nights a year on a typical year, that is a lot of business generated by Cascade Theatre patrons) and more than 10,000 patrons a year stay in area hotels according to the theater’s own zip code analysis of ticket buyers. The Cascade Theatre remains one of the largest drivers of downtown business in Redding and will be vital to business regrowth post-pandemic. Through fundraising events and artist contributions, the Cascade Theatre raised nearly $200,000 for recovery following the Carr Fire. It is home to a myriad of other nonprofit organizations and hosts many of their fundraisers each year. And the theater’s education programs serve 15,000 school children each year.