Keep the Arts Alive at the Colonial Theatre!

$37,006 of $50,000 goal
74% Complete

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Shine a Light in the Darkness
  Oct 26 2020 . 227 Bridge St, Phoenixville, PA 19460, USA

Right now, lovers of movies, music, and the performing arts like YOU are the only thing preventing the loss of treasured historic, indie venues like the Colonial Theatre. It's serious - but you can help!

Whether you're drawn to the Colonial Theatre for the amazing feeling of connection you experience as an audience member in an indie theatre or because our films give you new perspective and ideas, the chance to confront your fears (Horror and Fright Night fans), or to relive treasured memories (Classic film lovers) - we're so glad you're here. 

The Colonial Theatre (aka Home of The Blob) is facing an unusually challenging winter: one in which we're nearly 100% dependent on donations for survival. This is why we've launched this (first ever) GoFundMe campaign. 

While many other theaters across the nation were making agonizing choices in the springtime, an outpouring of donations (thank you!!), the Payroll Protection Program, and emergency grants made it possible for us to delay messages like these. 

By December 31st, we've got to raise $150,000 to meet our financial obligations and we're banking on your help to raise at least a third of that total. Every gift will make a difference - and we hope that social sharing far and wide can get us to our $50,000  GoFundMe goal!

When you do contribute, we'll reward you (and possibly your GoFundMe Team!) with extra-special experiences and one-of-a-kind items. Scroll down for details!

In pre-pandemic days, October at the Colonial was one of our busiest months: a time when we delight in the off-beat at Halloween; welcome artists to the stage to thrill packed houses; and anticipate holiday film traditions and new releases.  

Oh, how we yearn for those days . . . 

This year, with the inability to offer live concerts and despite everything we are doing to keep our spaces safe for you and our staff for film viewing, attendance is trending down nearly 90%.  This massive decline in foot traffic translates to very little revenue from ticket sales, concessions, and screen sponsorships – the very bread and butter (or popcorn and butter) on which we depend.  

It's unclear when things will take a turn for the better but we continue to be hopeful and to take action. 

In response to the near complete evaporation of earned income streams and the continuing uncertainty wrought by the pandemic, we adopted a six-month budget that incorporated painful cuts in expenses and that anticipated increases in grant funding for which we qualified. 

Our short-term budget requires reducing the number of days we are open to the public, raising ticket prices back to their pre-pandemic levels and slashing compensation -– by 50% -- for some staff.   Several long-time vendors have generously partnered with us to reduce their fees and our primary lender has extended a life-line by temporarily deferring monthly interest payments. And still this is not enough to make up for the losses in ticket, concessions, and sponsorship revenues. There is simply not enough grant funding to go around, either. 

Believing that we need stories and songs that inspire, inform, and transport us - that sustain us as we journey to the other side of the pandemic – we are not backing away from some of our planned programmatic initiatives.  These include continuing to make the Berry Theatre available for intimate private screenings and offering FREE movie tickets to under-resourced individuals and families through our Ovations program, which we'll roll out soon in cooperation with several local social service providers.  Last but not least, you can expect to experience a more welcoming website coming in December! These latter two initiatives pre-dated the pandemic and we are committed to moving them forward in service of our non-profit mission. 

But to keep that mission going, we need your help. 

Can you make a donation and invite your circle of friends, Friday Night Music Club, coworkers, art-lovers, film critics and industry insiders to pitch in, too?

We know that times are tough all-around but we hope that you’ll consider what you typically spend in a year on arts experiences– and give generously today if you’re able. 

(Have more questions? Give our Development Director, Emily Simmons, a ring at 610-917-1228 or check out 10 Reasons to Support the Arts in 2020.) 


Posted by ASSOCIATION FOR THE COLONIAL THEATRE





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