These fundraising efforts will benefit the non-profit organizations who volunteered at Sombrero Festival 2020 and who have committed to participating and promoting this year's virutal event and effort. As we planned our virtual event, we were very cognizant of the fact that so many non profit organizations had a challenging year and many are still working to survive. Each year these organizations count on the opportunity to volunteer for their organization in order to secure a donation from Sombrero Festival, Ltd. Given that the current state of affairs with regard to COVID preclude our being able to have an in-person event, we do not want these organizations to go without in 2021. The fundraising portion of our production will be via a GoFundMe campaign where anyone can donate, that will be promoted during the entire month of February. After GoFundMe costs, every cent will go to our non-profit organizations.