What is SHRED:
Currently based in the Hudson Valley and Catskill regions of New York, SHRED Foundation works to introduce the youth in local rural and urban areas to snowboarding, and to open their eyes to the opportunities and growth it provides. By harnessing the unifying power of snow/skate culture, SHRED works to inspire youth to follow an alternative path and to engage their drive and creativity to follow it. Majority of the kids that participate in the winter program have never stepped foot on a board. By teaching them something as simple as turning a piece of wood down a hill covered in snow, they walk away with so much more than a newfound passion for snowboarding.
Aside from on-slope time, SHRED participants engage in writing and art workshops designed to prepare them for internships and employment opportunities within the snow and skate industry. Founder, Danny Hairston calls the Lab, a “snowboarding tech school,” a vision created as a result of his time working for Burton's Chill Foundation and Stoked Mentoring. "Having the opportunity to work with a number of individuals within the snowboard industry, I realized that a number of youth in our community have no idea that these type of careers exist. This was my idea for SHRED, to provide them the opportunity not only see these opportunites, but also give them the access to pursue them."
The LAB, located in the soon to be completed LYNC Community’s High Point Community and Cultural complex in Newburgh, New York, will be home base for all of SHRED operations. Industry experts in the areas of photography, journalism, videography, marketing, public relations and sales will serve as guest speakers in the workshops and mentors to provide students with real-world success stories. This space will serve as the practical and actual classroom for SHRED’s “snowboarding tech school” with the following components:
· a retail shop where SHRED youth will learn how to merchandise, market and brand The LAB and obtain first-hand experience of the ins and outs of retail side of the snowboard industry this will provide a way for SHRED to create revenue through sales and events and allow us to create paying job opportunities for our youth.
· Classroom spaces where SHRED will conduct the media, graphic design, writing, art and career-based workshops. The classroom will be equipped for distance learning for our youth marketing workshops with our marketing and content creation partners.
· a wellness space for our youth, employing a full time social worker and providing mindfulness, mediation and yoga classes that our youth (as well as volunteers and supporters for a nominal donation) will be able to take advantage of.
· In this wellness space, we will also hold our regular trauma informed care workshops for our volunteers in order to educate and address the trauma that many of our youth face living in underserved communities. This component addresses our desire to create programming to counteract the effects of Adverse Childhood Experiences (ACEs).
Fully funded, this campaign would help secure the necessary startup costs which include:
· Five years of leasing costs.
· Classroom technology (computers, cameras, editing equipment, video conferencing equipment, etc) for our career exploration programming.
· Staffing of Program Coordinators, Facilitators, and resident Social Worker.
· Transportation costs for youth career placement.
The LAB is the fully realized function of SHRED. A place fashioned in the spirit of a snow/skate shop. A place of refuge for youth. A location where they can feel safe and bond with their friends over snow and skateboarding. It will present a place where youth can work and play while exploring and focusing their passions toward the pursuit of their wildest goals and dreams. A place where it will be safe to fail and where progression will be celebrated.