Every two seconds, someone in the U.S. needs blood—from an accident victim to a child receiving lifesaving cancer treatment and many more. The American Red Cross helps meet this constant demand, providing about 40% of the nation’s supply.
When our volunteer donors give the gift of life, we strive to make the process as convenient and efficient as possible. In fact, the Red Cross is innovating to improve the entire donation process. From smartphone-based appointment scheduling to cutting-edge collections equipment, we are modernizing the donor experience while creating significant cost savings. In one of our most important improvements, the Red Cross is investing in superior scales that will allow us to collect blood more effectively and efficiently and help alleviate waste.
An Extraordinary Return on Investment Thanks to cutting-edge technology, our new scales offer the potential to collect more blood by adjusting the volume collected based on the donor’s gender, height and weight, ultimately providing more blood for people in need.
The Red Cross cherishes our blood donors, and we do not take any waste lightly. While current devices occasionally lose units due to equipment deficiencies or cause clotting, the new devices mitigate these losses. Using new technology, the scales provide more accurate measurement of blood volume and automatically agitate collected blood, mixing it with the necessary anticoagulant. When the old scales are completely replaced, the Red Cross anticipates a savings of $7–8 million per year, or $70–80 million throughout the 10-year lifespan of the scales. These savings equate to a 400% or greater return on investment, which will be reinvested in our lifesaving mission.
To meet this ongoing need the Red Cross strives to hold about 520 blood drives daily, allowing us to supply the nearly 13,000 units of blood needed every day.
Powered by more than 2.6 million generous blood donors, our nationwide network, and a cutting-edge inventory management system, we deliver lifesaving blood on a tremendous scale, annually providing more than 4.6 million units of blood and blood products to patients in need.
The Red Cross is grateful for your consideration of support for our campaign and our goals to increase efficiency, modernize our systems, and remain at the top of our field. The need for blood is constant. You can help the Red Cross get lifesaving blood and important blood products like plasma and platelets, to people in need by making an investment to our Blood Services Biomedical Scales Campaign. Our goal is to raise $120,000 to purchase 72 scales. Each scale has a cost of $1,663. Please join us in saving lives by making a donation today.