Unprecedented public health concerns caused by the coronavirus (COVID-19) pandemic present significant challenges as the American Red Cross continues to deliver its lifesaving mission. To meet these challenges, we are investing an estimated $150+ million nationally to make sure we can support people across the U.S. who count on Red Cross blood and disaster relief services.
When help can't wait, people in need turn to the Red Cross. To continue carrying out this vital work nationwide in the weeks and months ahead, we are focusing on two pillars:
1. Ensure that we have a sufficient supply of blood to help patients in need and help address shortages through out blood services.
2. Ensure that we can continue to provide critical relief services to people affected by disasters big and small.
We will be recruiting, hiring and training hundreds of phlebotomists. We have also implemented additional precautions to ensure blood drive safety.
In addition, we are investing in an immediate public awareness and targeted outreach campaign to highlight this critical need and inspire the public to donate blood.
The Red Cross is also creating increased capability for virtual disaster service delivery with additional laptops and IT equipment; providing a safe environment for people affected by disaster and for disaster workers with handwashing stations, critical hygiene items, enhanced cleaning, and staff accommodations in line with social distancing guideliines. Extra collaboration with community partners is now necessary in order to provide supplies and meals, cots, blankets and comfort kits.
Your help is needed so that the American Red Cross is able to continue its lifesaving mission nationwide due to this public health emergency.