Printing and Mailing - Advertising Your Business Vs Saving the Post Office
As most of us know, the United States Post Office is having some concerns - encountering billions of bucks in losses as well as kicking around a couple of concepts to cut prices - reducing delivery on Saturday, or only supplying every other piece of junk mail (just joking about that last little bit).
The USPS came rattling its tin mug throughout the Great Bailout months of 2009, yet the feds had actually currently shelled out all their bailout funds to GM as well as AIG.
So the Post Office remains in problem. Just how can you assist? Well, you might pay definitely no focus to the greatest cost in doing a postcard printing/post office mailing task: the postage. It's always the most significant component. So go nuts! Paying no mind to the price of mailing can be your method of helping the USPS: squandering your hard-earned dollars by doing your mailing one of the most costly way feasible.
Isn't that what you want to do? No?
Well, alright then. Allow's presume that you do want the Post Office to recuperate, however you do not intend to finance the whole healing yourself. Allow's assume you want to save money on your mailing rather.
Exactly how? Creating a postcard with mailing prices in mind.
The layout of your postcard - bearing in mind several of the details regarding postal rates - will certainly offer your printing and mailing initiative much more bang for the buck.
One of the most crucial point is to ensure your postcard is one of those that gets read, not simply tossed in the garbage or utilized to line birdcages. We enter into extra on that particular subject in various other articles, but one all-important item births repeating here:
Maintain it simple. Don't attempt to cram way too much information on one postcard. You may have 499 outstanding products in your product line, however trying to pack info concerning each thing onto a postcard will lead to none of them standing out. Select one and also beat the drum (briefly) for that, or just talk (once more, briefly) concerning how wonderful your firm is.
Now after that, concerning those annoying postage expenses.
A basic little postcard, at 4" x 6", is normally enough realty to get your message throughout and inform your recipients what you want them to do (telephone call, email, see your web site, and so on) As well as a 4" x 6" card is treated positively by the post office - in terms of cost, how it is taken care of, as well as how rapid it arrives, viz:
Small 4" x 6" postcards pass extraordinary distribution, which is most definitely an advantage. However unlike regular excellent mail, currently pegged at 44 cents a piece, 4" x 6" postcards have their very own price, 27 cents - or even 23 cents if you send them as a mass mailing (more details on exactly how to do that in a future short article).
Postcards of that size are also provided in 3 - 5 days no matter which way you send them. Bigger dimensions can set you back more and take longer to supply. If you absolutely, favorably can't pack every essential point on a tiny card, expect a future post on larger dimensions and their postal small sins.