Boarding for Breast Cancer’s () virtual winter campaign, LOVE YOUR PEAKS Presented by kicks off today and runs through April 14. The goal of the LOVE YOUR PEAKS campaign is to get everyone outside doing winter activities they love in support of B4BC’s mission to promote the importance of a healthy, active lifestyle as the best means of breast cancer prevention. Statistics show that 30 minutes of exercise three-to-four days per week can reduce cancer risk by 30-50%. Participants are encouraged to dedicate a day of snowboarding, skiing, snowshoeing, hiking at their nearest participating mountain resort, or going for a walk in their neighborhood to honor a loved one who has battled breast cancer or to celebrate their triumph.
100% of registration fees and donations benefit B4BC’s education, prevention, and survivorship programs. Registrants will also receive the gift of a B4BC beanie, neckie, giveaway tickets, Suja Organic products, Sun Bum products and stickers when they raise a minimum of $25. The more teams or individuals fundraise, the better the prizing opportunities. Prizes will be awarded to top fundraising individuals and teams throughout the campaign.
Registrants can also participate virtually by posting a photo or video wearing their best pink gear now through April 14 and tagging @b4bc and @sunbum with the hashtag #LoveYourPeaks for a chance to be featured on the B4BC social media channels and to win a B4BC + Sun Bum prize pack. There is no limit on the number of times participants can enter, but they must be registered to qualify for prize packs. Winners are chosen every Wednesday. Raffle tickets are available for additional opportunities to win sponsor prizes.
Special Events in compliance with local and state COVID-19 regulations:
- The Summit at Snoqualmie, WA | Feb. 10, 17, 24 + March 3 Night Session Demos | March 20 Love Your Peaks Day
- Camelback Mountain Resort, PA | Feb. 13 Love Your Peaks Day
- Mountain High, CA | March 6 Scavenger Hunt + Pink Poker Run
- Grand Targhee, WY | March 12 - 13 Pink Poker Run
- Sierra-at-Tahoe, CA | TBD
- Waterville Valley Resort, NH | TBD
- Alpine Meadows/Squaw Valley, CA | TBD
For more info: https://bit.ly/LoveYourPeaksRegistration