Every October Otto’s Tacos makes their tortillas PINK. This is why we do it...
Three years ago, a team member at Otto's Tacos came to Otto with an idea. She wanted to do something impactful to support Breast Cancer Awareness Month, but didn't want to do anything that would generate waste (like hundreds of leftover pink cups or tray liners at the end of a fundraising month). She had lost her Aunt to a long, hard-fought battle with breast cancer, and one of her closest friends is miraculously a five-time cancer survivor.
The idea of pink tortillas came to her. They would be something that made the Otto’s Street Taco even more beautiful, delicious, be a controlled product (in regards to production and only making what they needed), and most importantly, it would support a cause dear to her heart and to those of many other Otto’s Tacos team members.
Otto loved the idea and immediately jumped on board. He and his executive Chef, Joe LoNigro worked tirelessly to perfect the recipe, and the color. Now approaching its fourth run, the pink tortilla has become a staple at Otto’s Tacos every October. Guests can make their tortillas pink at no cost to them, and Otto’s Tacos will donate a percentage of the proceeds to American Cancer Society’s Making Strides Against Breast Cancer in Central Park.
To date, Otto’s has produced over 25,000 pink tortillas! The team also participates in the annual walk in Central Park.
Since the inception of this campaign, Otto’s Tacos has been a proud supporter of the American Cancer Society, catering multiple events including dinners for the guests at Hope Lodge. Giving back to our community and working to end such a terrible disease is tremendously important to Otto as a person and a business owner.
Otto is humbled to accept the acknowledgement of Corporate Honoree at this year’s Taste of Hope in New York City on May 23rd. We’d love for you to join us at the event (tickets available here: https://www.tasteofhopenyc.org/), where our tasty tacos will be on display along with so many other delicious food and beverage offerings from NYC's best.
If you’re unable to attend and wish to contribute, we appreciate you supporting our fundraising effort.
Grateful for Your Support,
Otto and the Otto’s Tacos Team