Since the event began in 1996, Denim Days participants have raised more than $98 million to make sure those facing the disease know we stand with them in the fight. Proceeds support the American Cancer Society’s breast cancer programs and services. From investing in research to providing free rides to chemo and places to stay when treatment is far from home, the American Cancer Society is there for those facing breast cancer – and all cancers – every step of the way.
Denim Days began with a simple concept – if each of us takes a small step to help eliminate breast cancer, collectively, those steps will take us far in achieving our goal. So, employees at a private company got together and asked coworkers for donations to “go casual” for the cause. And what’s more casual than denim? The idea spread, and now companies, schools, and other organizations nationwide have participated in raising funds and awareness to support American Cancer Society programs and services that help those with breast cancer, and provide information to help women understand how they might be able to reduce their risk of breast cancer.
Learn more about how the American Cancer Society fights breast cancer by visiting cancer.org/breastcancer.