The mission of Keep Kids Alive Drive 25® is to make streets safer for all who walk, cycle, play, drive, and ride - in short, all of us.
Live Forward!®, a special piece of our mission, is dedicated to bringing good into the world in honor of loved ones who died as a result of a traffic incident. It is all about answering the question, "What good do we want to do to keep our loved-one's love and spirit alive?" Many families have started foundations, scholarships, and events that bring good into the lives of others each day.
Your donation supports the good that comes from actions that work to prevent traffic-related deaths and injuries as well as to bring hope and healing to "Live Forward!" families throughout the U.S.