---Proactive vs. Reactive ---A Choice for Change

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Impactful Voices For Responsible Choices


Moral Solutions is a US-based, technology-driven, 501 (c )(3), non-profit which mobilizes the power of technology to tackle some of society’s most pressing, intractable, social problems (ie. drunk driving, hunger, child abuse, sexual assault).  The software solutions, apps, it designs will be available to the public free of costs (US). Their objective is to end, or at least minimize these intractable social problems, to strengthen and improve communities.  After proving themselves effective, our hope is to replicate these programs for worldwide use.

Last Call by Moral Solutions is on a mission to provide a proactive app that helps users obtain the safest and quickest solution to getting a safe ride home. This app is designed to network family, friends, and other connections in times of need.

Last Call is a mobile app solution that facilitates safe rides home for users that are impaired in anyway.  Last Calls' main feature is designed to be initiated by the user or in some circumstances a bar owner, employee or a stranger. Last Call is an app that was built with safety and responsibility in mind.

Drunk Driving as a Social IssueDrunk driving has been a problem in the United States since the introduction of automobiles; however, it did not become an important social issue until the 1980’s. At that time the political atmosphere defined crime in terms of personal choice and individual responsibility. Drunk driving was defined as a problem located within individuals.

Last Call through the partnership with alcohol manufactures, distributors and other affiliates is providing the app free of charge to all consumers and to participating bars, taverns and restaurants provide compliance training, insurance benefits and other great perks.

As Last Call was considering the structure of our company, we thought, “This should be a very profitable mobile app. What will we do with that money? Although we felt we had the potential to be the #1 safety app in the country Last Call wanted the app and our users to be part of something greater than that.

Our Promise: While other apps and social sites strive to make millions of dollars aimed at bolstering their own financial gain, Last Call has carefully looked at similar apps that offer far less than our product. Last Call then looked at the price other apps charged for their service. Keeping in mind that safety should be affordable for everyone we then priced our app at a flat FREE rate. But Last Call was not done there.

Posted by Moral Solutions

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