2021 Junior League of Douglas County Little Black Dress Initiative #AskMeAboutMyDress

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Junior League of Douglas Co.
1 Dress. 5 Days...A world of difference!
  Mar 08 2021 . Douglas County, GA, USA

1 Dress. 5 Days...A World of Difference

Junior League of Douglas County 

Shines a Light on Poverty with its 6th Annual Little Black Dress Initiative

Nonprofit members will be wearing black dresses for a week-long campaign to raise funds and awareness of poverty-related issues in the community.

DOUGLAS COUNTY, GA (March 1, 2021) – The Junior League of Douglas County (JLDC) will hold its 6th Annual Little Black Dress Initiative (LBDI) on March 8, 2021. LBDI is a week-long awareness and fundraising campaign to shine a light on the existence of generational poverty and its effects on women and children. The campaign will run from March 8-12, 2021.

In February 2014, the Junior League of London pioneered the Little Black Dress Initiative with the goal to “Make Poverty Unfashionable.” While their fellow Londoners were attending London Fashion Week, local Junior Leaguers were wearing the same black dress every day to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The first campaign was so successful that they decided to take the initiative worldwide.

During LBDI, participants wear one black dress (or outfit) for five consecutive days, illustrating the impact of limited resources on access, opportunities and self-esteem. The campaign sparks conversation about poverty and raises funds to support the on-going community work of JLDC.

In Douglas County, an estimated 13.1% of the population live in poverty. The largest demographic being women 35-44 followed by women 25-34 and women 55-64. 1 in 4 women struggle to purchase menstrual supplies due to lack of income. Over 7,000 children in the county live in poverty. Several studies have shown that children in low-income homes are less likely to have access to books because families cannot afford them and when children lack access to books at home, the negative impact can be long-lasting.

The LBDI campaign is a platform to engage in open discussions about the effects of limited resources on a family and its detrimental repercussions on literacy. The goal of engaging in this conversation and spreading awareness is to:

1. Highlight how limited resources impact the ability to afford work-appropriate clothing needed for economic growth above the poverty line

2. Understand how limited resources can affect daily life

3. Fundraise in support of the mission of JLDC to promote volunteerism, develop the potential of women and improve the lives of women in children in Douglas County.

The COVID-19 pandemic has led to compounded poverty and unemployment in our community. With the Little Black Dress Initiative, we hope to continue raising awareness and funds for our community work helping the most vulnerable in Douglas County.

The Junior League of Douglas County will culminate its Little Black Dress Initiative campaign by collecting new and gently used little black dresses, pant and skirt suits, work-appropriate dress shoes and handbags for women formerly incarcerated and re-entering the workforce to benefit the Georgia Department of Community Supervision. Additionally, JLDC will be collecting and assembling period packs for girls in local public schools, women in transitional housing and homeless women and collecting socks for Douglas County homeless citizens.

Become a Little Black Dress Initiative advocate! Share a poverty statistic that affects our community to your social media accounts. Also, repost LBDI promotions throughout the week to engage your social networks. Don’t forget to tag the Junior League of Douglas County @jldouglascounty using #JLDCLBDI #AskMeAboutMyDress

For more information on the Little Black Dress Initiative, its impact and how to donate visit us on Facebook. Questions? Email 

Posted by JLDC Fundraiser