A promotional Industrial Way street-wide event will take place on Sunday, January 14th 2018 from 12 - 5pm. Each participant on the street will be holding events that day with percentage of sales to be pledged to Direct Relief who have provided essential help to victims of the Thomas Fire and do great work to people in need around the world. Some businesses will be holding a special events!
Margerum Wine Company will be hosting a "Pink Party". They'll be selling a preview version of the 2017 Riviera Rosé in growlers, offering pink-themed food, other wine specials, and encouraging pink attire. All regular tasting fees and twenty percent of sales from the day will be donated to Direct Relief.
Roark Wine Company will be donating 50% of sales.
Bottlest will donate 20% of sales to Direct Relief and will be selling a special edition “California Strong” Wildfire Relief wines (Chard and Cab) to raise money. They will also be having First Responder Appreciation Day. Offering all First Responders a $15 Burger and Beer special.
Figueroa Mountain Brewing Company on Industrial Way will be donating 20% of all sales from the posted duration of the event. In addition, we will have a special (spicy) cask on tap and 100% of the proceeds from that cask will be donated to Direct Relief.
Buscador Wines will be donating proceeds from all tasting fees and 10% of wine sales.
Cholame Vineyard is offering 2 for 1 tastings and 20% of wine sales.
Helix will donating 20% of wine sales and will have a PINK Disco/Retro Theme; they'll be offering a special cocktail "Love Potion 239" made with their 239 wine.
Alma Rosa Winery will be donating 100% of all tasting fees.
Ascendant Spirits will donate 50% of all sales to Direct Relief.