In the Mood for Food

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Event Details
In the Mood for Food

Hosted by Welcome to Chinatown + participating Chinatown businesses

Are you in the mood for food? We might not be able to crowd around a night market right now or sit down for a big family-style feast, but we’ve partnered with Chinatown’s diverse small businesses to curate this taste around town. Proceeds will be donated to participating businesses. The neighborhood, and your stomach thanks you in advance. Questions? Contact chinatown@welcometochinatown.com


Unable to attend? Donate to our Longevity Fund


What is In the Mood for Food?

     In The Mood for Food is a Chinatown block walk, taking you along the foodie’s footpath from the eyes of a resident. We’re re-imagining the lively experience of eating our way through a night market, the socially-distanced way.

     Through small bites from local businesses, and stops to witness the spirit that makes Chinatown extraordinary, this block walk is a way for your crew to taste the town, while supporting small businesses and bringing the spirit and unique energy back to Chinatown.

     Does this poster look familiar? Good eye! Our block walk was inspired by Wong Kar-Wai’s 2001 film, In The Mood for Love. This iconic Hong Kong film shows us how food plays an integral part in the human experience. We see how love and food are intertwined in Chinese culture. To love is to feed, to nourish, and to come together around the table.

     Chinatown needs our love more than ever. We’re here to say, Chinatown will always be open for business. Thank you for supporting Chinatown, we hope you enjoy your day around this historic, vibrant and delicious neighborhood. Stay safe, chi fan ba! 吃饭吧.


What can you redeem with a ticket?

You will have the option to purchase a vegetarian ticket. Please note, the vegetarian menu will apply to all participating businesses if selected.


Regular Menu

1. Fong On:  Choice of Soy Drink or Herbal Tea

2. Jing Fong: Honey walnut prawns

3. Grand Seoul: LA galbi (marinated short ribs) over rice 

4. Soft Swerve: Ube, black sesame, matcha, or frozen hot chocolate ice cream served in a cup or cake cone

5. Taiwan Bear House: Fried chicken leg snack 

6. Tonii's Fresh Rice Noodle: Rice roll and sponge cake 

7. Wing on Wo & Co.: Surprise gift! (not a food item)


Vegetarian Menu

1. Fong On:  Choice of Soy Drink or Herbal Tea

2. Jing Fong: Braised tofu with mushroom over a bed of rice 

3. Grand Seoul: Korean spicy rice cakes with Ggoma kimbap 

4. Soft Swerve: Ube, black sesame, matcha, or frozen hot chocolate ice cream served in a cup or cake cone

5. Taiwan Bear House: Braised tofu skin and daikon 

6. Tonii's Fresh Rice Noodle: Vegetable rice roll and sponge cake

7. Wing on Wo & Co.: Surprise gift! (not a food item)



How it works

-Pick up your stamp map on the day of. This will be used to redeem the item at each stop. Welcome to Chinatown will provide a time and central location in Chinatownfor pickup 2 days before the event.

-At each stop: (1) A face covering must be worn (2) Practice social distancing and keep your mask on while waiting for your turn (3) Let the business know you are here for the In The Mood for Food event OR find the In The Mood for Food sign, and present your stamp map to redeem item. (4) Business will stamp your map to mark redemption
-Choose your own pace, order and adventure! Grab everything at once to enjoy in a park, and walk it off after. Or, go on a stroll between each meal. Dishes can be redeemed in any order, at any time in your chosen time frame. So choose a path that works for you.
-Is the line a bit long? Hop to the next spot and come back later. Or go check out one of our points of interest!
-In between food stops, explore and move around the neighborhood while practicing safe social distancing. We will be sharing tips on favorite local stops, murals and photo spots around town!

-All tickets are final and non-refundable. The event will be held rain or shine.


Voucher Pickup

Stamp map can be picked up the day of the event, anytime during your chosen time frame. The pickup location will be provided 2 days before the event. Don’t worry! It’ll be in Chinatown.


Participating Businesses

Jing Fong: Jing Fong was founded in 1978 as a dim sum restaurant with just 150 seats. Today, it occupies over 20,000 square feet, with a capacity for 800 seats. Upon entering and ascending the grand escalators, you will find a bustling atmosphere embodying all the essential elements of “yum cha” ̶  a traditional dim sum brunch  ̶  with hand wrapped dumplings, buns, rice, noodles, and many more strolling down the aisles in different dim sum carts. After brunch service, the space is often transformed into a unique banquet hall for various occasions, including weddings, birthdays, charity events, as well as corporate and holiday parties.


Grand Seoul: Grand Seoul is a family-owned Korean BBQ restaurant who specializes in traditional Korean foods and Korean BBQ. Grand Seoul’s mission is  to give you the taste of a true Korean mom’s kitchen.


Soft Swerve: Jason Liu and Michael Tsang, best friends and co-founders, met and grew up in Chinatown where they worked and went to school together. In 2016, they were inspired by visits to some of their favorite dessert eateries and wondered why they couldn't find them locally. With this thought in mind, Jason and Michael took the idea and began experimenting in the kitchen so that they can one day make some of their favorite desserts more available to the Chinatown/Lower East Side community. They found excitement in creating ice cream which motivated a turn of direction in their careers; Soft Swerve was founded.


Taiwan Bear House: Taiwan Bear House opened in June 2015 and is located in the heart of Chinatown. They served authentic Taiwanese bento boxes and street snacks.

Tonii’s Fresh Rice Noodle: Tonii’s Fresh Rice Rolls is a mom and pop shop associated with New Kam Hing. They specialize in sponge cakes — an eggy, fluffy and moist angel cake — and rice rolls — a freshly steamed rice crepe that can be filled with an assortment of toppings, like pork, shrimp, beef or vegetables.

Wing On Wo & Co.: Wing On Wo & Co. is the oldest store in Chinatown, New York, bringing you the best quality porcelain ware since 1925.


Thank you for joining us in re-exploring all there is to love about Chinatown! Your ticket purchase helps support these participating local businesses keep their doors open and doing what they love — serving the community and visitors.


Note: GoFundMe states that Players Philanthropy Fund is the Benefiting Charity, but funds contributed to this GoFundMe will go toward Welcome to Chinatown, which operates through a fiscal sponsorship with Players Philanthropy Fund (Federal Tax ID: 27-6601178), a Maryland charitable trust with federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code. Contributions to Welcome to Chinatown are tax-deductible to the fullest extent of the law.


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When
Sunday September 13th
1:00 - 6:00 PM EST
Where
Chinatown, Manhattan, New York, NY, USA
Chinatown, New York, NY, USA

about welcome to chinatown

Welcome to Chinatown is a grassroots initiative founded in March 2020 to support Chinatown businesses following the rapid decline in revenue as a result of COVID 19 and increased xenophobia. Welcome to Chinatown is dedicated to supporting the small businesses of Manhattan's Chinatown by offering free resources to generate cash flow, increase marketing presence, and amplify the voices of the community to reclaim its narrative as one of New York City’s most vibrant neighborhoods. Welcome to Chinatown is here to help say Chinatown will always be open for business.


Chinatown needs your love more than ever. Please also consider donating to The Longevity Fund, our relief fund for Chinatown’s small businesses. Our goal is to raise $200,000 to distribute $5,000 grants to 40 Chinatown businesses who are at-risk based on cultural and socioeconomic barriers.


Posted by Welcome to Chinatown