The purpose of the page is to donate the funds received directly to the Kobe and Vanessa Bryant Family Foundation in memory of Kobe Bryant. RIP, Kobe!
The Kobe and Vanessa Bryant Family Foundation is dedicated to improving the lives of youth and families in need, both domestically and globally, and encouraging young people to stay active through sports. The Foundation provides financial resources, develops unique programs and raises awareness for relevant issues in order to strengthen communities through educational and cultural enrichment opportunities.
How The Kobe and Vanessa Bryant Family Foundation Started:
In 2007, Bryant launched the VIVO Foundation — now known as the Kobe & Vanessa Bryant Family Foundation — in an effort to provide young people with life-changing experiences designed to broaden their global perspectives. Through this initiative, Kobe and Vanessa have sponsored international enrichment experiences for minority college students and provided domestic and international youth scholarships for the Kobe Bryant Basketball Academy. Following Hurricane Katrina, VIVO brought eight boys from storm-ravaged New Orleans to Los Angeles for the Academy and a red carpet tour of the Los Angeles area.