If you thought having an online presence with a website alone is sufficient to boost your business, think again! According to Statista, over 36% of the world’s population were reported to be smartphone users in 2018, a number which is expected to reach 2.5 billion in 2019. And off these, over 60% reported to be accessing the internet through their mobile devices, and preferred mobile apps for most purposes. The survey also revealed that in the year 2017, over 190 billion mobile apps were downloaded, with the number likely to cross over 350 billion by the year 2021. So, now that you understand mobile apps have become one of the most valuable tools for customers around the world, let’s get down to business and tell you exactly how mobile applications fuel your business sales and revenue…
• Strengthens customer relationship and engagement
Having a mobile app is the best way to spread awareness about the business as it makes you visible to millions of users at all times as an icon on the smartphone. The steady attention received through mobile apps not just generates loyal customers, but the easy accessibility and convenient transactions lead to a better customer-business relationship. Further, mobile app features such as reminders and notifications boost customer engagement as they are now made aware of the various marketing strategies like coupons, discounts, vouchers, among others. However, if you find hiring a mobile app developer in-house burdensome on your pockets, you also have the option of opting to hire a virtual developer through mobile app development services/agencies.
• Value, quality, and brand recognition
Mobile apps help add value to the product. How? Let’s have a look at Starbucks’ ‘loyalty’ program that helped boost its sales. Each time a consumer downloaded the Starbucks’ mobile app, exclusive reward points were offered, which the customers could then make use of to purchase coffee and other items. These rewards could be used directly from the app, thus easing out the entire process of a transaction. This form of advertising not only promoted their business, but also added value to the brand as a whole, by creating a lasting impression in the minds of the consumer.
• Additional features
Having a business mobile app comes with the added benefit of incorporating various features like push notifications, option to make restaurant reservations, loyalty rewards, coupons, newsletters, social referrals, and many more. Let’s take the example of the transportation network, Uber. When Uber was launched initially as a mobile app, their marketing strategy included referral points viz, each time a customer downloaded the app, not only did they receive free rides, but additional free rides were offered each time they invited their friends to join the app as well. This built a wide network for Uber, thus increasing their customer base massively. Apart from this, other features such as notifications and newsletters sent out to customers on a regular basis, will retain in the minds of the customers, and your business will be considered each time a need occurs.
• Customer tracking and data gathering
While the various features of the app helps in promoting a business by reaching customers far and wide, using technology has another added benefit. By going digital, it becomes easier for businesses to keep a tab on all the offers, discounts, and schemes; thus giving them a better idea on which strategy earned them the maximum profit. Further, the location feature also helps businesses identify the exact location of their maximum customer base. This customer data of buying trends and monetary transactions can turn into important information that will enable carrying out crucial business decisions. But then again, if hiring a developer and an analyst becomes an expensive affair, you can always seek offshore help. You can hire the best Indian mobile app developer for less than half the cost of an in-house staff.
• Boosts sales, revenue, and profit
The best example of how mobile apps boost business sales is that of Domino’s Pizza. In the year 2015, Domino’s launched a mobile app in the UK, letting its customers move away from having to place an order over the phone, to ordering through their mobile devices. As a result, Domino’s witnessed a massive rise in sales -- over 28% from that of the previous year; all in the UK alone. As of today, over 52% of Domino’s sales come from online orders placed through mobile devices.
In short, mobile apps have helped businesses worldwide not just increase their customer base, but implement better marketing strategies as well. In the long run, mobile apps have turned out to be a far better investment as opposed to spending lavishly on advertisements. And as stated earlier, if you wish to save further and reap the maximum benefits, hire expert mobile app developers from India or China. Nevertheless, no matter which option you choose depending on your budget, always keep in mind that mobile apps are designed to help businesses stay on top of the game by helping them stand out from their competitors!