According to the U.S. Census Bureau, approximately 378,000 Black people live in the state of Arizona (July 1, 2019 Census data). 65% of the state’s population resides in the greater Phoenix metro, with about 246,000 of those residents are Black. Nielsen Audio, which provides audience ratings for the U.S. radio broadcasting industry, ranks Phoenix as having the 37th largest Black radio audience in the country. Phoenix is likewise the second largest Black radio market in the Southwest region after Las Vegas (Nielsen Audio Radio Market Survey, Fall 2019). While there are several radio stations in the Phoenix area that target the Black community with music content, none are owned or controlled by local by members of the Black community. There are also no Phoenix area radio stations providing local Black news or analysis of current events in a manner that is culturally relevant. Desert Soul Media, Inc., wants to change that dynamic. We’re working on a long-term capital campaign to raise the funds necessary to acquire and launch a broadcast radio station that will be controlled by and provide programming that is culturally relevant to the Valley’s Black community. If you are interested in supporting our efforts please consider making a tax deductible donation today. Click to view the video! Thanks for your support.