Last year I joined the board of The Harlem Educational Activities Fund (HEAF), which has served NYC by providing students the opportunity to enhance their academics with the goal of getting to and then graduating from college. HEAF changes the lives of underserved young people beginning in middle school and continuing through college with a youth development approach that includes rigorous year-round academic enrichment, social and cultural exposure, and constant individual attention. The 11 x 11 giving campaign lasts for 11 days and is about the power of the masses. You can give $11 or more. It's that simple! Bloomberg helped me earn an Executive MBA from Cornell last year. It inspired me to want to help these kids get a great education - early!