Bold is Beautiful


  May 01 2019 . United States


We believe a woman is at her most beautiful when she’s confident, empowered and strong, so we launched the Bold is Beautiful Project to spread this feel-good approach and empower women and girls throughout the US. 

During the month of May, Benefit Cosmetics will donate 100% of Benefit's proceeds from brow wax services to six community partners that help improve the lives of women and girls. Click here to book a brow wax.

Can't make it to a boutique but still want to help? Here's your chance!

Show your support by making a direct donation to the Bold is Beautiful Project right here, right NOW and be a hero for women & girls across the country.  Click here to make a donation.

Click here to learn more about the Bold is Beautiful Project and our community partners.


**100% of Benefit’s proceeds from BIB branded 3D BROWtones magenta sold in its authorized retailers and 100% of Benefit proceeds from brow wax services sold during May 2019 at US Benefit Boutiques and Benefit BrowBars in Macy’s, Belk, and Ulta will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 471045, San Francisco, CA 94147(917) 913-0802; The Personal Care Products Council Foundation on behalf of Look Good Feel Better ®; 1620 L Street NW, Suite 1200, Washington, D.C. 2003 (202) 331-1770]; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212)541-7800. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.

Posted by Bold Is Beautiful