Clean water is a necessity and a luxury that many take for granted, however, it is a large issue that is becoming increasingly concerned. Our goal is to improve the degraded water quality of the marine waters off the New Jersey/New York coast. Clean Ocean Action is honored to partner with Aveda, a leader for the environment. Since 1999, Aveda has raised over $50 million for local and global non-profit organizations and clean water initiatives. With the support of the Aveda network, COA can continue to protect the region's coastal waters, improve degrading water quality in local watersheds, and ensure that the beaches and ocean are safe for all.