Dear Friends & Family,
This is the fourth year that Yelda and I will be running for Project Alive & Kicking (PAK) at the Cooper River Bridge Run in Charleston, S.C. This year's run is on April 7th, and our boys will be running in the Kid’s Run on April 6th!
First and foremost, thank you to everyone who supported our run last year and helped PAK raise $30,000! For those of you who don’t know, PAK is a 501(c)(3) organization that Yelda co-founded to educate pregnant women about healthy pregnancies and pregnancy complications.
Stillbirth is an epidemic in the United States. The stillbirth rate in the U.S. is 1/160 and 1/87 for black women, and what is most shocking is that the U.S. rate is declining more slowly than all but four countries in the world. Not enough is done to prevent stillbirths—while the latest research shows that many are preventable.
This past year we made great strides towards PAK's objectives:
First, we launched our free pregnancy app ME Preg!, which allows expectant mothers to track their vital prenatal data and offers them lifesaving kick counting tools. We believe our app will save babies’ lives! You can download it here: https://itunes.apple.com/us/app/me-preg/id1247815786?mt=8.
Next, we raised awareness of our cause by participating in various conferences and expos such as the National Institutes of Health’s Human Placenta Project and engaging large hospital systems such as Trident Health, whose physicians are now using our materials.
Lastly, we've been making strides on the PR front. Yelda recently wrote an article that was published in The Bump, a leading pregnancy publication, about our loss and the changes in pregnancy care that PAK believes are necessary. You can read her article here: https://www.thebump.com/a/stillbirth-project-alive-and-kicking.
We’re excited for the year ahead. We plan to build an Android version of our app and launch a marketing effort to help get our app into the hands of the pregnant women who need it. We also plan to launch a new educational campaign focused on umbilical cords. At least one quarter of all babies are born with a cord around their neck, and PAK believes that umbilical cord accidents are a significant cause of stillbirth.
Thank you again for your love and support!
Andrew & Yelda