Jenn Anderson wrote -
Since 1999, Aveda has set aside an entire month to love, celebrate and raise funds to protect the Earth and its peoples. We've raised over $26 million since 1999, more than $20 million for clean water projects over the last 6 years. Thank you! You're a big part of that success and have helped us touch the lives of tens of thousands of families worldwide.
All of the donations that I am able to raise will go directly to Clean Ocean Action which is a local organization that helps to protect the New Jersey and New York coastlines. "Clean Ocean Action is a leading national and regional voice working to protect waterways using science, law, research, education, and citizen action." (cleanoceanaction.org, 2013)
On a personal note, Clean Ocean Action is also responsible for connecting over 4,000 volunteers with those families and communities affected by Hurricane Sandy in my home town of Sayreville, NJ where there are still many families in need, without power, and the devastation prevails. I need your help and support to reach my Earth Month Goal to support Clean Ocean Action, please pass along my donation page to all of your friends and family and let's make a difference for CLEAN WATER!