$35,630

24% Raised of$150,000 Goal

Leaderboard

How to get started

Step 1:

Start a fundraiser page

Click the "Set Up your fundraiser" button above to get started.

Step 2:

Make it yours

Tell your story, photos & videos can't hurt either

Step 3:

Go fund yourself

Whether it's $25 or $500. Get the ball rolling!

Step 4:

Tell the world

Overcome the awkward. Start with the people closest to you.

Welcome

Thank you for your support of AMP: The Association of Music Parents and our efforts to raise the necessary funds to complete the documentary feature, Marching Beyond Halftime! Your partnership as a fundraising team member will help us deliver a final product that will serve as not only an entertaining film, but will also show why it is so important to keep music education in our schools. On this site, we have some great tools and resources available for you.

Setting Up Your Page

As you get started, the first thing to do is to set up your personal fundraising page. This allows you to ask for donations, create a team, track donations, send messages, and much more. Follow this quick Fundraiser Checklist of actionable items for you that will ensure you have a really successful campaign.

Visit the Marching Beyond Halftime CrowdRise page
Select the option to SET UP YOUR FUNDRAISER to create your own fundraising page
Select JOIN A TEAM or START YOUR OWN FUNDRAISER based on if you are part of an existing team or wanting to start your own.
Name your fundraising page, add photos and tell the story of why you are raising money
Consider being the first to donate, then invite friends, family and more to join you
Share your cause with your family and friends!

General Tips

Use these tips to make your page as compelling as possible.

Set a Goal. Pick a number that you feel is achievable for your group/or personal fundraising goal – you can always edit this on your page once you get a feel for the campaign. Keep in mind that donors like to see your progress and are more motivated to give if the goal is close. Please keep in mind, for groups to participate and be eligible for prizes your group must raise a minimum of $2,500.Individuals within groups are eligible for a limited edition movie t-shirt if they raise more than $100
Make it Personal. Update your fundraising page with personal touches:
- Upload a good photo, preferably one showing your support for music in our schools and the Marching Beyond Halftime movie.
- Tell your story on why this effort is important to you
- Upload a short video, perhaps of you participating in an ensemble.
Self-Donations. Consider making a donation to your page to get things started, even if its small it will show you believe in your own efforts!
Add Details. Adding some information and statistics about the benefits of music in education can help motivate your donors. Below are some ideas you can use, more information can be found here.
- 70% of Admissions Officers of the nation’s major universities say high school credit and achievement in the arts are significant considerations for admissions
- The College Board showed that students who took four years of arts and music classes while in high school scored 91 points better on their SATs than students who took only one-half year or less. (1070 vs. 979, respectively). Data from 2009
- Arts in the schools increase test scores and lower dropout rates. The Arts Education Partnership’s 2009 publication, Critical Links contains 62 academic research studies that, taken together, demonstrate that arts education helps close the achievement gap, improve academic skills essential for reading and language development, and advance students’ motivation to learn.
- 95% of Americans consider music to be part of a well-rounded education, and 93% feel that schools should offer music education as part of the regular curriculum. Nearly four in five (79%) even say that music education should be mandated for every student in school. Gallop Poll “American Attitudes Toward Music” 2003
- Students who participate in school band or orchestra have the lowest levels of current and lifelong use of alcohol, tobacco and illicit drugs among any group in our society. H. Con. Res. 266, United States Senate, June 13, 2000

Engage With Donors

Use email, social media, and your creativity to spark interest and get donations.

Draft Potential Donor List. Think of people that you can count on for their support – friends, family, neighbors, and coworkers.
Segment your Donors. For best results, contact your potential donors in the way that is best for them. While sending a group email might be the easiest method for you, a personal letter or phone call to key contacts might be best for them. Lay out your approach and group your contacts by the best form of contact. Start with friends, family, and neighbors.. Check out the Email Samples section for sample emails you can send.
Email. Email drives more donations then social media. If possible, try emailing in small batches, such as 10, instead of larger batches. Making everyone feel slightly less anonymous will lead to more engagement.
Social Media. Use Facebook, Twitter, Snapchat and Instagram to update your supporters about your fundraising campaign but don't solely rely on it, remember to engage supporters in other ways. Ask your friends and donors to also Share your campaign in their Social Media Channels. The success of this campaign will come down to how many people we can collectively reach and receive a donation.

If we could just find a few thousand band geeks (choir, guard, orchestra etc.) to give $100 each we would reach the goal needed to finish this project.
Turn-it-Around Fundraising. Remember those people that have asked you to buy products they sell, purchase cookies from their kids, support school events and donate to their charitable fundraisers? Now is the time to turn around and ask them to support your efforts!
Start Small and Build. Recruit a few close supporters to donate before you let your network know about your efforts. Having a few donations to start off can make people feel like they are part of an already successful campaign.
Use Numbers. Find a creative way to ask for support using numbers. Ask people to donate $25 on the 25th of the month, or to donate the total of their birthday (month plus day).
Ask, Ask, Ask. People want to support you, but everyone is busy and sometimes they forget. Follow up with your supporters. Send updates to help remind them of your efforts. And always personalize your requests.
Update Often. Don’t just send out asks, send out updates on your progress as well. Let your donors know when you have reached certain milestones, or if there has been an exciting update from the AMP or Marching Beyond Halftime teams. Consider updating the photos on your page as well, finding unique ways to show your progress.
Thank Them. Be sure to personally thank your supporters, either by email, phone, eCards or in person. They want to know you appreciate them! Be sure to include an update on the campaign’s progress.

Keep Up the Momentum

Momentum is so important. Keep pushing right up until the deadline

Check your fundraising page statistics regularly to understand what's working.
Post updates about your fundraising page regularly to keep people informed about how it's going. We have got an easy tool to help with this Check out the instructions in the FAQ section of the toolkit.
Use deadlines to create some urgency and rally support. Donors can be more inclined to give if they know there’s an approaching deadline.

How to Raise $400

Here is a quick breakdown of how to raise $400 in just 10 Days

Day 1: - Donate $25 to your own page - $25
Day 2: - Ask your girlfriend or boyfriend or wife or husband for $25 - $50
Day 3: - Ask your nicest brother or sister for $10 - $60
Day 4: - Ask 6 friends for $10 each - $120
Day 5: - Ask 4 acquaintances for $10 - $160
Day 6: - Ask 3 of your neighbors for $25 - $235
Day 7: - Ask 4 relatives for $25 - $335
Day 8: - Ask 4 people you work with for $10 - $375
Day 9: - Post a message on Facebook with a link to your page - $375
Day 10: - Ask an old teacher for $25 - $400

Email Samples

Here are some sample emails that you can customize to help you maximize your fundraising. Don’t be afraid to follow up with potential donors a few times. People get busy and may need some gentle reminders. You can edit these drafts to reference the movie campaign you are fundraising for. Feel free to copy and paste into your own email and personalize from there. Be sure to include the link to your fundraising page!

1. EMAIL TEMPLATE – GENERAL FUNDRAISING

Subject line: "Show the world the importance of Music Education”

[NAME],

I just signed up to help AMP: The Association of Music Parents support the Marching Beyond Halftime Movie Campaign 2017! It's going to be so amazing!

I am part of a team at [YOUR SCHOOL OR ORGANIZATION NAME] helping to raise money to complete this film so that it can help ensure music stays strong in our schools. It would mean so much to me if you could support my campaign with a donation.

I'm reaching out to everyone I know to help me raise [YOUR FUNDRAISING GOAL] for this cause. Any amount you can give is amazing and so appreciated. All contributions are tax deductible!

Just click here [LINK TO YOUR FUNDRAISING PAGE] to check out my fundraiser and click the big donate button. Please give what you can. It'll take you about ten seconds.

Here are some quick facts about my cause...

[SOME INFO ABOUT YOUR CAUSE. THE MORE TANGIBLE THE CAUSE THE BETTER YOU CAN FIND SAMPLES OF FACTS YOU CAN USE ABOVE IN THE GENERAL TIPS SECTION ]

Thanks so much for your support.

2. EMAIL TEMPLATE - GENERAL FUNDRAISING

Subject Line: Spreading the word…

Dear {NAME},

I wanted to reach out and ask for some quick help. Spreading the word about Marching Beyond Halftime is the single best way to help gain awareness and much needed money for my favorite cause.

So, I'm emailing everyone I know to ask them to share my fundraising page {INSERT LINK TO YOUR FUNDRAISING PAGE} with their friends and family. A social media share on Facebook or Twitter, or an email to your closest friends would be great and help me so much.

If you're willing to share, can you please send everyone this link: {LINK TO YOUR FUNDRAISING PAGE} and ask them to check it out?

I couldn't have raised so much money for the Marching Beyond Halftime movie without your help and I can't thank you enough for all of your support.

Thanks so much!

{NAME}

Sample Social Media Posts

Messaging Ideas – Facebook and Twitter

I'm taking a stand for #musiced! Join me in my support of @beyondhalftime. {ADD LINK TO PERSONAL PAGE}
Join me in support of the film, #MarchingBeyondHalftime. Let's save music in our schools! {ADD LINK TO PERSONAL PAGE}
Let your voice be heard! Join the #MarchingBeyondHalftime project! {ADD LINK TO PERSONAL PAGE}
I believe it’s time the world understood the true importance of #musiceducation. May we count on your support? {ADD LINK TO PERSONAL PAGE}

The Story

The Story / Crowdfeed

How Much Was Your High School/College Band, Choir or Orchestra Experience Worth?

AMP: The Association of Music Parents, in concert with our team of passionate music advocates, educators, parents and musicians, is in the final push to raise the remaining funds needed to complete Marching Beyond Halftime, the nation's first documentary feature film touting the critical need to support music programs in our schools.

Your financial support and advocacy are needed more than ever! May we count on you today?

If you or a member of your family has benefited from being in a school band, choir or orchestra, now's the time to let the world know that music in our schools matters.

AMP is conducting Campaign 2017 as we seek to raise a minimum of $150,000 to assist in the completion of this project. These funds are needed to complete the film that will ultimately be a benefit to all of music education. All donations are 100% tax deductible.

HERE ARE WAYS YOU CAN HELP.

1. Make a tax-deductible individual or company contribution.

2. Fundraise, Creating a Team Here on CrowdRise - We seek to engage and challenge at least 100 teams consisting of music programs, businesses, fraternal organizations and music booster organizations to each raise at least $2,500.

After you make your safe and secure online gift, we invite you to challenge your friends to follow your leadership via Facebook, Twitter, LinkedIn or any other social media channel.

Thank you in advance for your supporting this film as its message must be told to millions.

Team Leaderboard Top Individuals

$35,630

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Set Up

Your Fundraiser

Leaderboard

How to get started

Step 1:

Start a fundraiser page

Step 2:

Make it yours

Step 3:

Go fund yourself

Step 4:

Tell the world

Welcome

Setting Up Your Page

General Tips

Engage With Donors

Keep Up the Momentum

How to Raise $400

Email Samples

1. EMAIL TEMPLATE – GENERAL FUNDRAISING

2. EMAIL TEMPLATE - GENERAL FUNDRAISING

Sample Social Media Posts

Messaging Ideas – Facebook and Twitter

The Story

HERE ARE WAYS YOU CAN HELP.

Crowdfeed

Twitter: #BEYONDHALFTIME

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IN PROGRESS