Funds from this campaign will be collected by the Edward Charles Foundation a registered 501c3 and will split proceeds between (RED) and other charities that are near and dear to Drake's heart.
(RED) harnesses the power of people and companies to fight AIDS. (RED) partners with the world’s most iconic brands that contribute profits from the sale of (RED)-branded products and experiences to the Global Fund.
To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken.
Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.