LAST DAY! RALLY YOUR TROOPS!
October 26, 2016
BENEFITING: Hearing Loss Association of America
EVENT DATE: Sep 14, 2016
It's true, hearing assistive technology (HAT) has come a long way since your grandmother used an ear trumpet. New hearing aids and cochlear implants along with HAT and mobile apps now make it possible to listen even in the most challenging environments. Why, then, aren't hearing aids routinely covered by hearing insurance? Why does the stigma associated with hearing loss still exist? Why do people live in denial when it only leads to isolation and stressful relationships?
Hearing loss is invisible. You can't see the isolation and depression. But it's there, and it affects every interaction at home, at work and at play, every conversation, every minute of the day.
The Hearing Loss Association of America (HLAA), founded in 1979, opens the world of communication for people with hearing loss by providing information, education, support and advocacy.
Our primary purpose is to educate ourselves, our families, friends, coworkers, teachers, hearing health care providers, industry, government, and others about hearing loss. We provide information on many aspects of hearing loss, from technological and medical advances to coping and parenting strategies.
HLAA is proud to be the only consumer organization to sponsor the study Hearing Health Care for Adults: Priorities for Improving Access and Affordability conducted by the National Academies of Sciences, Engineering and Medicine (NAS); on June 2, 2016 the NAS issued a report emphasizing that untreated hearing loss is a major public health issue affecting quality of life for 48 million Americans. As the nation’s leading organization for people with hearing loss, HLAA can solve the pervasive problem of untreated hearing loss by addressing the barriers to seeking help: lack of awareness, denial, stigma and cost.
Hearing loss is a women’s health issue
Age-related hearing loss [ARHL] –-- “your grandmother’s hearing loss” --- is the number one cause of hearing loss in the U.S., with more 35 million people age 60 and older affected. 
While ARHL affects women and men, it disproportionately affects women for a number of reasons:
- Older age. Women are more likely to live into their 80s and beyond, when hearing loss is very common. For instance, 45 percent of people in the 80+ age group have a disabling bilateral hearing loss (a moderate loss or more in both ears).2
- Lower income, with reduced ability to afford hearing aids and other forms of hearing health care. Older women have less savings, lower pensions, are more dependent on Social Security for their economic survival, and are more likely to live in poverty.3
- More likely to live alone, thus more vulnerable to the isolation and depression that comes with hearing loss. According to the 2010 census, 36 percent of older women lived alone, versus 19 percent of older men.3
“Education and support are central components of HLAA's mission. Thus, developing and disseminating educational programs about women’s hearing loss to the general public and health care providers aligns perfectly with our mission,” said HLAA Executive Director Barbara Kelley. “Given the increased awareness of the public health implications of hearing loss HLAA views the current climate as an opportune time to address these issues. Winning the Revlon LOVE IS ON Million Dollar Challenge would allow us to effectively change the landscape in terms of awareness and support for women’s hearing loss issues. But we need your help in this campaign. If you have a hearing loss or know someone who does – and chances are you do – please consider a donation. No matter how big or small, every dollar helps.”
Since its inception more than 35 years ago, HLAA has become the trusted source for timely and reliable information and peer support for consumers, and has the expertise to develop programs about hearing loss, its impact, hearing protection, screening, and treatment, among others. HLAA has joined the Revlon LOVE IS ON Million Dollar Challenge to raise the money necessary to support its work to remove barriers to seeking hearing help: awareness, stigma, denial, and cost.
Hearing loss affects all ages, not just grandmothers, and even if only one person in your family has hearing loss, it affects the whole family; it is a "family affair." HLAA seeks to empower the person with hearing loss to seek help; to learn about technology to use at home, at work, and at play; to help others with hearing loss; and to live well with hearing loss.
The HLAA tax identification number is 52-1177011. Donations received during the Revlon LOVE IS ON Challenge, will be used to support programs and services benefitting people with hearing loss and their families. The Challenge ends on October 26, 2016 at 1:59:59 p.m. ET.
 Lin, Niparko and Ferruci. (2011) Arch Int Med, Table 1
 Gorman and Lin (2016) Am J Pub Health, Table 1
 Shriver Center for Poverty Law: Older women and poverty.
Accessed at: http://www.ncdsv.org/SSNCPL_Woman-View-Older-Women-and-Poverty_3-30-2016.pdf