Top 10 Things Nonprofits Should Be Doing in 2020

Keeping your nonprofit up and running to fight for the cause you believe in isn’t easy. With charitable donations from individuals dropping 1.1% in 2018 according to Giving USA, it’s important to make sure your nonprofit is covering all bases in your fundraising strategy this year. 

Ready to crush 2020?

To make your fundraising strategy as effective as possible, here are our top 10 suggestions for things nonprofits should be doing in 2020. Work these into your fundraising approach and get ready to have your most successful year possible. 

1. Think mobile-friendly first

In 2018, 50% of donations made to GoFundMe Charity came from a mobile device. That number is only expected to grow more in the coming years. To make sure your users have the best experience possible, double check how your emails, donation pages, donation receipts, tickets, and registration pages for events appear on mobile devices.

2. Target younger demographics

According to Inc., by 2020, millennials will represent half of the workforce in America. With younger generations taking over the workforce, their dollars will soon be making up most donations to nonprofits. Start focusing on visual marketing tools to get millennials and Gen Zs familiar with your nonprofit as early as possible. 

3. Review your online fundraising tools

Take a look at whether or not your current online fundraising tools fit your needs. Where are you lacking? What tasks could you simplify by bringing online? For example, maybe you need a fundraising platform that offers ticketing for events or custom donate forms for you to build out your email marketing segments.

4. Reach potential donors where they are

Do some research and find out where your supporters already spend their time. With this information, you can place your ads in front of them on websites and social media that aren’t directly related to your company. This can help you remind supporters about your cause in a simple and subtle way. 

5. Update your GuideStar profile

Update your GuideStar profile to increase your visibility and reach tens of millions of potential donors. To be as transparent as possible with donors, complete the necessary requirements to earn GuideStar specific Seals of Transparency

6. Use segmentation to talk to supporters differently

Fundraisers, donors, and volunteers all interact with your nonprofit in different ways—you shouldn’t talk to them in the same way. One-size-fits-all messaging is a thing of the past. Segment your email outreaches to share the right information with each group. 

7. Evaluate your data collection efforts

Look at your fundraising tools and confirm that you are collecting data that makes sense for your organization. Also, make sure your nonprofit owns that data and that there’s no red tape preventing you from taking that data with you if you stop using that fundraising tool.

8. Use your nonprofit status to your advantage

Many large technology and data providers offer discounts and possible grants to qualifying nonprofits—be sure to do a quick search before signing up for any new subscription or software. 

9. Share with other nonprofits

Share ideas and best practices with other nonprofits. We’re all on the same team, trying to make the world a better place. Together, we can accomplish more. Celebrate your wins and have a little fun while you’re at it.

10. Encourage your supporters to fundraise for your nonprofit

Getting your supporters to start a fundraiser for your cause is the quickest and easiest way to raise money. They can share your mission with hundreds of people in their own networks—there’s no need to carry the burden of sharing your mission all by yourself.

Get off on the right foot

Make sure you’re using a fundraising platform that provides everything your nonprofit needs. Start your 2020 fundraiser now—with no subscription fees, what’s stopping you?

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