Get the most out of social fundraising
These days it’s vital to craft your supporter’s journey and experience with your cause based on how people actually behave. With different goals and missions, your messaging should be unique in order to encourage each supporter to share in a way that resonates with them.
1. Great timing
When your supporters are taking an action with your cause, whether it’s donating, starting a fundraiser, learning more about your mission, etc., they’re in the right mindset to do even more.
Capitalize on this timing and ask them to share their donation, fundraiser, or recent experience while they’re mindful of it.
2. Ease of use
In a world where everything is at our fingertips, complexity can be a real drawback. That’s why sharing has got to be easy. A frictionless, one-click experience that easily allows supporters to reach out to their network is a must.
Additionally, a deep-integration with social platforms is necessary to create that seamless experience on both mobile and desktop that we’re all used to.
Like with anything online, finding the optimal experience for conversion is a critical part of success. We’re talking button colors, sizes, placements, multi-variant testing, etc.
These are the details that are thoughtfully designed and highly tested to be ideal for the way humans actually think and behave.
4. Spread the knowledge
“We get a lot of requests like, “What else can I do to help you – I want to give more than money?’ What is a good way to manage that?”
You’re basically a social fundraising expert by now so that means you know the real value of a share. The bigger question is, does your community?
When you incorporate this narrative into everything you do, your supporters will catch on and understand that there’s so much more they can do for your cause.
The value of a share is so important. When you’re talking to a volunteer at an event, let them know about the value of the share. Let them know how powerful it is if they share with their network that they bought a ticket.
5. Leverage the data
Data is paramount to growing your nonprofit. Why? Because data offers valuable insights into your community.
And this community is not just one big entity that reacts to your cause in the same manner. They’re diverse and have many different reasons why they are connected to your cause and what makes them tick.
When you can take your data and leverage it to talk to your community in ways that actually speak directly to them and their connection with your nonprofit, you have a much better opportunity to grow and create even more impact.
6. Invest in social fundraising
Investment is somewhat of a taboo word in the nonprofit world, where overhead is scrutinized and budgets can be erratic. But, deciding to invest in social fundraising is a critical decision for today’s modern nonprofit.
Organizations need to move beyond cardboard checks and door-to-door solicitations. The world we’re living in has changed at your fingertips and supporters are ready to pounce at a new solution if given the chance.
When you embrace social fundraising, you’re investing in a tool that will expand your network, foster true growth, gain more awareness, and raise more money. And that kind of investment is a no-brainer.
For those nonprofits who are embracing social fundraising, we know that they’ll be successful in staying relevant and continuing to not only grow but make a real impact in the world.
Why we built GoFundMe Charity
Whether you’re hosting a gala, an event, a 5K, or even a dinner, adding social fundraising into the mix will help your nonprofit grow in so many ways. With a heavy emphasis on the best social sharing tools and functionality, our platform was designed to help the modern nonprofit layer social fundraising onto everything they’re doing.