There’s a bit of a misconception that fundraiser shares don’t have any value. However, tremendous value actually can be created for your organization when your supporters share their actions. So while this notion might require a mindset shift, if you can think holistically about your organization, shares have the power to provide real value to your fundraising programs, marketing programs, mission awareness programs, recruitment programs, and more.
How do fundraiser shares create value?
Reach more potential donors.
Amplify your message to new people.
Driving new donations
Raise more money with sharing.
1. Increased reach
Your supporters are a goldmine for finding new potential donors. Each supporter has their own personal networks that would be difficult to reach on your own. When a supporter shares your nonprofit’s story with their own networks it can help unlock new avenues of potential support.
2. Spread awareness
Sharing your fundraiser spreads awareness about your mission that is so critical to your organization’s success.
What can more social shares potentially bring you?
- Increased issue awareness for those organizations who need to let the world know a problem exists
- Awareness of your nonprofit by connecting your organization’s work with people who may need your help or want to learn more
- New donors – from grassroots to high wealth, everyone has a social media presence
- New volunteers
- New peer-to-peer fundraisers
- New grantors
- New corporate partners
3. Get new donations
Sharing drives new donations. Often a supporter can’t give monetarily at a given moment, but they could still use their personal network to leverage more donations.
We’ve found that when donors share their donation, about 20% of the time it results in a new donation.
Let’s look at the numbers. The average donation generated per type of share:
- Campaign organizer shares their campaign page: $45
- Donor shares their donation: $15
- Visitor shares a campaign page: $13
Bonus: There’s no reason to rethink your current events and campaigns, or spend additional marketing dollars. Social fundraising can be layered onto everything you’re already doing.
Key takeaways about the value of fundraiser sharing
Remember that shares have real value because your supporters have personal networks that would be difficult to reach on your own. Sharing spreads awareness about your mission that is so critical to your organization’s success
Social fundraising in the real world table of contents
Chapter one: How fundraiser shared have real value
Chapter three: Your supporters’ megaphone is larger and louder than yours
Chapter four: Go beyond the donation
Chapter five: Grow your social fundraising