Nonprofit events are staples of most successful fundraising programs, but they also take a lot of time and energy. The tendency for most nonprofits is to focus on pre-event details and day-of-event duties. While those tasks are extremely important, the moments following your event are just as important in bringing more attention and donations to your cause. The trick is to plan ahead to boost post-event engagement for your organization. Read through our tips below to ensure you leverage the momentum and excitement of your event as much as you possibly can.
What is post-event engagement, exactly?
Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.
Four tips to boost engagement after your next event
Before you pack up after your event, send out a follow up email, social media post, or fundraiser update. As a standard rule, you should plan to send out your first piece of communication within an hour following your event. Of course, every event has different timing, but the idea here is to send your first outreach message post-event as soon as humanly possible. If you add post-event messaging into your overall event strategy, you’ll have a seamless plan that’s easy to execute before the event is even over.
Also, this follow up should ask nothing of your supporter. This is an opportunity to delight your attendee and remind them of the good time they had at your event. Simply sending out a, “Thanks for coming” email blast to everyone who attended is enough.
The second piece of communication should ask for something from your guest or attendee. The catch is, you need to provide some value in return. For example, this is a great time to ask your supporter to fill out a post-event survey. However, you want to always make sure that you’re providing the reason you’re asking so the reader knows why their help matters so much.
An example of this type of communication would be something like this:
“It was inspiring to see so many people come out to support our cause. It’s because of people like you that we are able to make strides in our mission. That’s why we’d love to ask you for a little feedback about our event. Please consider filling out this survey to help us have more of an impact in the future.”
By tying your ask to something—improving future events or having more of an impact with your cause—you’ll connect the dots and create a sense of purpose for your supporter. As a bonus, the feedback you receive could provide you incredible insights into what your supporters thought of your event.
The third outreach to supporters is a great opportunity to show appreciation for your event-attendee in a more personalized way. This could be a handwritten note, a very personalized email, a photo of them at the event, or a phone call. By taking the time to reach out to your supporters in a meaningful way, it will demonstrate how much you value them.
If you have a large event, this could mean you have a lot of people to reach out to. With that in mind, this is a great time to think about segmenting your supporters. For example, you could segment your communication into volunteers, high-wealth donors, and recurring donors—each of these messages could look uniquely different. This is a chance for you to speak to these groups in a way that resonates with them on an individual basis.
By now you should have a good idea of which attendees are continuing to engage with you. You can make these attendees feel like a VIP by letting them be the first to purchase tickets to your next event. Or, you can invite them to a private dinner your organization is hosting to continue to build their relationship with your nonprofit.
Start planning your next event today
Post-event communication is a critical piece of nurturing a lasting relationship with your attendees. With GoFundMe Charity, you can easily incorporate event fundraising to make planning your next big event as simple as possible. With no subscription fees, there’s no risk when using GoFundMe Charity for your next event.