Your Giving Tuesday Strategy: Social Media that Performs

A GoFundMe Charity Webinar

Watch On-Demand

Register to receive the webinar recording from October 21, 2020.

gofundme charity webinar speakers brittany cabriales and kelsea little

What You’ll Learn

2020 has been a tough year for nonprofits. By refining your Giving Tuesday content strategy, your nonprofit can still finish the year strong.

With insights from our seasoned GoFundMe marketing experts, you will be able to confidently plan your Giving Tuesday content strategy and take advantage of the upcoming giving season.

We’ll talk about: 

  • Using social media tools to lighten your workload
  • Standing out on social media through effective storytelling
  • Planning out your Giving Tuesday posting frequency
  • And more

You’ll also get an opportunity to ask our panelists your most burning content questions–LIVE!

Meet the Speakers

Kelsea Little, Senior Manager of Brand Content

Kelsea Little is a storyteller with heart. Since joining GoFundMe in early 2013, she helped build the company’s editorial strategy from the ground up. Whether it’s coordinating live events, producing video documentaries, or rallying online communities around a cause, Kelsea believes that stories have the power to move us to action.

She is also the host, creator & producer of GoFundMe’s podcast, “True Stories of Good People” and interviews everyday heroes around the world who are working to positively impact their communities and improve the lives of their fellow humans. 

Brittany Cabriales, Head of Socials

Over the past 6 years, Brittany Cabriales has been the leader for social media marketing at GoFundMe—growing accounts from just several thousand followers, into platforms that reach millions.

She has created viral videos, worked with notable influencers, aligned digital strategy across departments, and collaborated with media agencies to produce highly engaging, award-winning campaigns. Brittany believes every piece of content should tell a story and inspire every member of your audience that they can do the same.

Improving Donor Retention for Your Nonprofit

Without a proper donor retention strategy, it’s likely that 50% of new donors will not give again. Spend more time living out your nonprofit’s mission, and less time trying to attract new donors.

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It can be difficult to connect with your supporters during these times. In this webinar, you’ll learn how to effectively use email, social media, and other creative tools to engage current and potential donors.

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Building Your Fundraising Calendar During COVID-19

With end-of-year fundraising right around the corner, this webinar will help you build your nonprofit’s fundraising calendar during COVID-19, with actionable plans and campaign ideas.

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