GoFundMe Charity has worked with over 10,000 nonprofits over the years and we’ve seen these organizations get very creative with their peer-to-peer fundraising strategies. However, not all ideas are winners. We’ve put together this shortlist of peer-to-peer fundraising best practices so your nonprofit can find out what works without having to waste time. With this list of best practices, your organization can jump right into peer-to-peer fundraising and ensure you get started on the right foot.
Proven peer-to-peer fundraising best practices
1. Use offline donations
If your nonprofit receives support from a company sponsor or large individual donor who gives $5,000 or more per year, leverage this generous contribution to create even more donations. Rather than taking that large donation directly to the bank, use the funds to hold a donation match fundraiser. That large donation can become a catalyst to potentially double the contribution. Donors are much more likely to donate if they know their donation will be matched.
To make this part of your overall strategy, add an explanation to your emails and fundraiser page to let donors know that every donation during the fundraiser will be matched. If the donor or company putting up the match money is passionate about it, consider adding their logo or name to the page. If the generous donor is a company, they may also benefit from the good-will created from supporting your organization so it’s a winning situation for both parties.
2. Leverage sports events
One of the best peer-to-peer fundraising tips we can offer is to utilize sports events such as 5K’s, marathons, swims, walks, and bike rides as part of a nonprofit’s fundraising plan. Unfortunately, many organizations may not have the resources needed to create their own charity events. The good news is, most nonprofits will have a list of donors, supporters, and volunteers, and there’s a good chance that a handful of these people participate in at least one endurance event. Read more of our tips for nonprofit event planning before getting started.
Leverage these supporters by encouraging them to register for their next endurance event on behalf of your nonprofit. The event they were going to participate in turns into an opportunity to support a meaningful cause.
3. Promote birthday fundraisers
The peer-to-peer fundraising best practices your organization utilizes don’t have to be complex or costly to execute. Birthday fundraisers are a great example of this. Create a birthday fundraising kit that you can provide to those who want to raise money on their birthday. Get your internal team involved as well by asking board members to be the first to start this type of fundraiser. These individuals are already passionate about your mission and their connections often go untouched.
Once you have a few birthday fundraiser examples, you can display these on your website or send them to your supporters in a newsletter to show how easy it is to start. Explain how the concept works and highlight how impactful it is for your organization to get this type of support each year.
4. Be creative and leverage the off-season
Most nonprofits follow a cyclical pattern, typically starting their year of fundraising with a spring or summer event and ending with a big Giving Tuesday push into year-end giving. Nevertheless, nonprofits need constant funding beyond these staple fundraisers. During slower times, consider launching new creative fundraisers centered around events like Valentine’s Day, Daylight Saving Time, National Yoga Day, or a day that’s relevant to your cause.
With these year-round fundraiser ideas, create a peer-to-peer fundraising tips sheet with the messaging that should be used for each fundraising event. Doing this will allow supporters to get started right away and help them understand how the fundraiser works for the specific event. If you’re worried about fatiguing donors, consider targeting a different audience for each of the fundraisers. You will also want to limit the number of events per year and only focus on those that will actually garner the attention of your supporters.
Ready to jump-start your fundraising efforts
Your organization can leverage GoFundMe Charity’s platform’s features to create the right peer-to-peer fundraising strategy. With experience gained from working with thousands of charities, our team can also offer the advice you need to ensure all of your nonprofit goals are met. Get started with GoFundMe Charity today and start leveraging the tools you require to grow your nonprofit.