Why Nonprofit Video Storytelling Matters 

|4 min read Nonprofit Tips

As a nonprofit, one of your main responsibilities is to work toward making an impact for your cause. You’re trying to cure a disease, provide shelter to those without, give an opportunity to those in need, or any other multitude of worthy causes.

If that’s the case, then the story that you’re portraying on your charity fundraiser page in order to get your supporters to help you is incredibly important. Using nonprofit video storytelling is the perfect way to get your supporters engaged and interested in contributing to your cause.

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Benefits of nonprofit videos

Videos provide an emotional connection with your cause that can be difficult to convey. It gives you a way to show, not just tell, how awareness and money can truly help.

It’s proven that people are more likely to watch a video rather than reading a lot of text. According to Vidyard, people are 12 times more likely to watch videos than they are to read text. The brain processes video much faster than text and it’s often more enjoyable to watch a video versus reading, proving why video is such a powerful storytelling tool.

Incorporating nonprofit digital storytelling into your fundraiser pages, updates, and social posts is one way to amp up your message and encourage not only donations, but awareness as well.

What should my nonprofit video look like?

The first step to creating a video for your fundraiser is to ask yourself what you want it to accomplish. When planning your video, consider your fundraising strategy.

Want to spread cause awareness? 

If so, think about creating a video that highlights the problem you’re addressing and how your cause is working toward solving it.

Fundraising for a specific goal? 

For example, permanent homes for 50 shelter animals or 60 meals for homebound seniors? Show a scenario where the dollars given actually make a difference and provide a home or a meal for the person in need.

Looking to invest in your nonprofit? 

Maybe you’ve been thinking about getting a new piece of equipment, investing in some new technology, or even snagging tickets to an upcoming nonprofit conference. If that’s the case, create a video that lets your supporters know that investments in your nonprofit can actually provide real growth to your cause and a return on investment that brings about real change. Be transparent, and show how this investment can help your nonprofit do so much more.

Distributing your nonprofit video content

Ask your supporters to share

Nonprofit social fundraising is the act of encouraging fundraisers, supporters, visitors, etc. to post to their network of friends and family. It’s an imperative tool to use as a nonprofit. If you make a video that gets to the heart of your issue encourage your supporters to share it with their personal networks too.

Add a video update to your charity fundraiser page

You can also use your update tool on your fundraiser page to update supporters with your video. These are people who have already given to your charity fundraiser and now have a personal connection with your cause. Consider creating a couple of videos where you show an update based on the amount raised so far, and then another one that celebrates when you hit your goal. Imagine you’re on the other end of the fundraiser update, and ask yourself, what would get you to donate again?

The power of nonprofit video storytelling 

Videos are an easy way to add depth and provide clarity to your charity fundraisers. With the high-quality video capabilities of modern phones, you don’t need to hire an agency or spend hours cutting the video to make it happen.

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