Investment as it relates to growth is a major topic right now in the nonprofit space, and one of the key ways you can lower overhead is to take more of your fundraising online.
When online tools for nonprofits are considered investments, they can actually help keep costs low by cutting down on physical forms of fundraising materials. This allows employees to focus their time more efficiently, and it can even significantly lower the use of traditional advertising.
Don’t know where to start? Don’t worry, we did the research for you and found four technology tools worth the investment for nonprofits.
Customer relation management
Nonprofits can use CRM, or customer relation management, to provide valuable insight into their organization’s fundraising strategies. When you invest in a CRM, you can easily track donor data, plan outreach strategies, and gain the knowledge you need to grow, sustain, and modernize your nonprofit.
On the flipside, if you’re working with complicated spreadsheets or trying to collect data from too many sources, the information produced from this data can become a tedious job to manage for someone in your nonprofit. That’s why a CRM is definitely an investment worth the expense.
Our top picks:
Kindful is a nonprofit CRM solution that helps integrate all of your fundraising and financial tools into their database, helping you focus on saving the world.
Salesforce, one of the leading CRMs in the world, helps you get a unified view of every interaction with clients, supporters, members, fundraisers, and volunteers.
Social Media Management
There’s no question that social media plays an integral part in getting your message out as an organization and should be one of your fundraising strategies. Your presence on social media helps you sustain your brand, reach new donors, and expand your awareness. However, managing all of those accounts can be time consuming as well.
Using a social media management tool can help you or a team member make this part of running your nonprofit less tedious so that you have more time to focus on what really matters.
Our top pick:
Sprout Social is a social media management tool that allows you to create, schedule, and manage your social media presence. With its intuitive design, it’ll take you less time to manage all of your accounts and give you more time to focus on making an impact.
A website that is clear, understandable, and easy to navigate helps inspire supporters to take action. Think easy-to-find donate buttons that allow users to start a fundraiser or donate, no matter what page of your website they’re on. A great web design firm should also help you craft content that is emotional, connects people to your cause, and engages them to support and donate.
Learn how to create a donate button.
Our top pick:
Elevation specializes in building quality websites for nonprofits. They can help build a space that maximizes your supporters’ experience by including things like easy navigation, fast speed, and highly-efficient tools for nonprofits. It can be customized to fit your brand, and it’s secure.
Online fundraising platforms
Online fundraising tools for nonprofits provide an easy way for donors, fundraisers, supporters, and anyone else you can think of to support your cause. Platforms with the right tools available can give you the ability to allow mobile-optimized and branded fundraisers that handle transactions, social sharing, and even event management.
When you use an all-in-one platform, you’re eliminating the need to use multiple sites and platforms. Additionally, with the support of a dedicated team member and intuitive ease-of-use, you don’t have to worry about hiring extra staff on your end to manage the account.
Our favorite pick
GoFundMe Charity is considered to be the industry’s best, known for its expertise in social sharing, paired with the online tools for nonprofit growth. Using charity fundraising software is an investment worth making if you’re looking to grow as a modern nonprofit, but thankfully, GoFundMe Charity has no subscription fees, contracts, or add-ons fees.
Ready to get started?
You can take your fundraising strategies to the next level when you invest in the tools and resources built to help you bring awareness to your organization, organize the workload efficiently, and bring in donations from supporters. Are you ready to take advantage of the nonprofit technology designed to help organizations grow?