Giving Tuesday, the Tuesday after Thanksgiving dedicated to charitable giving, is your nonprofit’s opportunity to spread the word about its cause with the rest of the world. In order to stand out among the rest, you’ll need to get a bit creative with your fundraising ideas and take the necessary steps to get the word out. Let’s go over nine nonprofit Giving Tuesday ideas that will help ensure your nonprofit is prepared to get the best results this giving season.
Giving Tuesday ideas for nonprofits
Your nonprofit’s needs and methods for fundraising this season will most likely vary, depending on the type of organization you are. However, there are some basic steps that every type of organization can take to receive the most support possible on Giving Tuesday.
1. Start an online fundraiser
Last year, nonprofits received $400 million dollars from online donations in the United States on Giving Tuesday. Online fundraising is the fastest and easiest way to get donations this giving season and all year round. Online giving allows your donors to contribute to your fundraiser using any device in an easy and secure way. The online giving process makes donating simple, safe, and enjoyable for your supporters.
By having an online fundraiser, your community can easily share it with their own network and spread the word even further for your organization on Giving Tuesday.
2. Plan ahead before and start a countdown
Strategizing and creating a fundraising plan ahead before the big day is an important step to take if you want to receive the most support this Giving Tuesday.
A countdown is a sure way to encourage and motivate your donors to support you on the big day, and it creates a sense of urgency that will keep your organization top-of-mind for supporters and get them excited to donate. It also gives them an opportunity to share your cause with others before Giving Tuesday as well. Create a countdown, include it on your website, and get your community excited to donate on the big day.
3. Create a landing page
Having a specific Giving Tuesday landing page on your organization’s website will make it easy for supporters to get all of the information they need in one place. If you use the right fundraising tools, you can customize the page with your nonprofit’s unique colors and logo and make it easy for visitors to donate from anywhere, anytime. Make your fundraiser or organization’s homepage for Giving Tuesday appealing, informative, and personal.
Habitat for Humanity has a great example of a landing page that first explains what Giving Tuesday is, different ways to give, and how to spread the word. They also make it easy to donate directly from the page, so it’s convenient for visitors to give.
Learn how to start a fundraising campaign.
4. Challenge your supporters
Four years ago, the ALS Ice Bucket Challenge took the world by storm and became one of the biggest and most profitable charity movements in history. The challenge wasn’t just a great way to raise donations—it put the ALS Association on everyone’s radar and has achieved amazing things ever since. There are many fundraising ideas like this one that your nonprofit can use to bring in support this Giving Tuesday.
Crowdfunding is another way your nonprofit can challenge supporters to fundraise on your behalf. By giving your supporters the power to create their own fundraisers for your organization, they can gain support and attention from their own network and community and raise money for your cause by spreading the word.
Use the peer-to-peer fundraising method
Peer-to-peer fundraising is when your supporters create personal fundraisers on behalf of your organization. They share their fundraisers within their own networks, using their own stories and connection to the cause to spread the word about your nonprofit’s mission.
5. Use creative storytelling
Your nonprofit fundraiser will need to have a compelling story in order to inspire people to donate on Giving Tuesday. There are many marketing strategies other nonprofits have used that include email marketing, social media campaigns, and storytelling initiatives through photos and videos—and so much more.
Showing the impact of the donations your organization receives through storytelling will help your donors understand how their money is being used and will establish trust with your nonprofit—a great opportunity for donor retention.
The World Wildlife Fund tells their own story in a unique way. The organization provides a timeline of its history, and an entire section elsewhere on their site that is dedicated to showing their accomplishments and exactly how donations are spent. Including something similar on your nonprofit’s fundraiser is a great opportunity to show donors you care about transparency and sharing your story with them.
6. Spread the word through social media
At its core, Giving Tuesday is a social media movement. Since we live in a social world, spreading the word about your nonprofit on Giving Tuesday through social media is essential. Be sure to include the hashtag #GivingTuesday with your nonprofit’s fundraiser and share it on sites like Facebook, Twitter, and Instagram. Don’t forget about email, too.
By sharing on social media, you can challenge donors to spread the word about Giving Tuesday on your organization’s behalf. Try something like the #UNselfie movement that changed the game of Giving Tuesday. The movement asks donors to take a picture, tag it #unselfie and #GivingTuesday, and share it on their social media accounts—a chance for your donors to help your cause by telling their own giving story while motivating others to give too.
7. Host an event
Hosting an event on Giving Tuesday or in the days leading up to it is a fun way to get donors excited about supporting your cause, and it draws attention to your organization.
Nonprofit fundraising ideas can range from hosting a happy hour to putting on a raffle or auction event. Hosting an event allows you, the nonprofit, to establish connections with your donors and it adds a great personal touch your supporters may be looking for.
8. Leverage Corporate Giving
This Giving Tuesday, leverage donation matching and make sure your organization understands how corporate donation matching can be a huge opportunity in the giving season. Donation matching, also known as matching gifts, is a way for corporations to make a donation to a nonprofit by matching an employee’s contribution.
To ensure your donors understand the gift matching process before Giving Tuesday, share employee matching gift information with them through email, or directly on your online fundraiser. Try connecting with businesses in your area and see if they can help with matching donations or if they can help promote your cause.
9. Thank your supporters
Even when the big day is over, thanking your donors is still a vital part of the Giving Tuesday process. The power of expressing your gratitude to supporters should never be underestimated. In the season of giving, it’s especially important to show your donors how much you value their time and money spent on your cause.
Thanking donors is also a sure way to keep them coming back to donate and remaining loyal to your cause. The possibilities are endless when it comes to deciding how you’d like to thank your supporters, but some ideas include:
- Making a video from the organization and sending it to all donors.
- Sending personalized thank-you notes or a small gift to each donor.
- Sending a thank-you email to each individual donor.
- Sending a letter or video from someone impacted by the work your nonprofit is doing.
Making your donors feel appreciated for their efforts is an essential part of the giving process and a thoughtful final touch at the end of Giving Tuesday.
Let your ideas lead to impact
By using some of the ideas mentioned above, you’re guaranteed to make your charity stand out on Giving Tuesday. GoFundMe Charity has all the tools and features you need to make this giving season a successful one for your nonprofit. With features like peer-to-peer fundraising, registration and ticketing tools, convenient sharing options, and customizable campaigns and landing pages, your organization is guaranteed to make the biggest impact possible. Start your charity fundraiser today and see the benefits that come with online fundraising this Giving Tuesday.