Every organization has its own set of challenges and goals, so finding the right fundraising strategies for your nonprofit is a key factor in ensuring you can continue to support your cause. Picking the right tactics is made even harder with so many options out there, but we’ve put together an easy guide to fundraising strategies for nonprofits that are proven to work. As you review each strategy, keep your organization’s long-term goals in mind. Some strategies may not seem like a good fit now, however, using all of them may be important in expanding your organization’s impact.
Charity fundraising strategies to double donations
1. Review your online fundraising tools
Strategic planning for nonprofits can start by reviewing the fundraising tools your nonprofit uses and determining if they still support your objectives. Some tools may be outdated or no longer help your organization get to its goals. Do a yearly audit of your tools and determine whether they are helping you stay competitive and paying for themselves.
As part of your audit, do some research into the latest trends in the fundraising world. If your current tools are no longer up-to-date with current trends, it may be time to start looking for new ones. Some must-have features for your tools could be social sharing, text-to-donate, or seamless ticketing and event registration. Depending on your organization and its goals, a switch in fundraising tools may be needed.
2. Always keep mobile in mind
If your fundraising tools are not accommodating mobile users, you may be leaving money on the table. Knowing this, you’ll want to make sure your donation, registration, fundraising pages, and other touch-point pages use a mobile-responsive design to make mobile giving simple. This ensures everyone visiting your fundraising pages on a mobile device can easily view and access the information they need on a phone or tablet. If your site is not mobile-friendly, looking into platforms that allow for this should be a critical aspect of your fundraising strategy.
3. Get to know your donors
Part of the strategic planning for nonprofits should involve understanding your donors. Gaining more insight about supporters, volunteers, and fundraisers helps you build the right outreach and marketing plan as you launch new fundraising campaigns. Your organization can segment your supporters by demographic information, such as age and income level, which can give you a better picture of who is supporting your nonprofit. Once you identify the different types of supporters, your team can create outreaches that are tailored to each segment. Messaging that is personalized is always more effective than boilerplate outreaches.
If you don’t have demographic information, another great way to better understand your donors is by taking a look at how many times they’ve donated. This is information you likely have, and it can give you insight about which supporters are more likely to donate again or start a fundraiser on your behalf. It’s an easy charity fundraising strategy to employ and it can give you a great place to start for your next big fundraiser. Reaching out to those supporters first with targeted messaging can kick off your fundraisers and build the trust it needs to raise more from a wider network of donors.
4. Update your online information
It may not seem like a charity fundraising strategy, but keeping your organization’s information updated online is crucial. GuideStar is great at providing accurate and transparent information about the world’s best nonprofits, so making sure your profile is updated should be high up on your to-do list. When you update your GuideStar profile, you’re sharing your most up-to-date information with the public so that prospective donors and supporters can get the best information about your nonprofit. Of course, GuideStar is not the only directory for charities out there, so be sure to update your information across any other reputable nonprofit directories.
5. Evaluate your data reporting efforts
Charity fundraising techniques that are fruitful may sometimes require you to go above and beyond standard fundraising practices. One example of this is data reporting and how you go about doing this. Information you glean from supporters can help you run marketing campaigns, create customized messaging, and support other important fundraising objectives. If you’re not prioritizing the way you gather this information, this could mean falling short of your fundraising goals.
Start by assessing if there are any gaps in your data. Once you’ve determined what data is important to your organization, make sure it’s all stored in one place and easily accessible. If you don’t have an in-house solution for doing this, it’s critical to find the right fundraising platform to make this effortless.
6. Leverage Facebook
Fundraising techniques for nonprofits should always include Facebook and other social media. For many organizations, Facebook is the number one place they share new fundraisers and communicate with their supporters. Facebook prioritizes content with meaningful social interactions, so this is something you have to keep in mind when you promote your organization and its fundraisers. Knowing this, you’ll want to try a couple of things to make sure you’re getting the maximum value from this resource.
First, try boosting more of your posts and utilizing social fundraising more extensively. Boosting does cost money, but can prove to be a valuable strategy if you’re looking to see some quick traction. Asking your supporters to post to their networks on your behalf is something you’ll want to encourage, and the best part is it’s free to do this.
7. Take advantage of your nonprofit status
Your nonprofit status offers you a great opportunity to take advantage of discounts and other special offerings made for nonprofits. Do some research on nonprofit discounts offered by different companies and see what will benefit your organization. Companies like Salesforce, Moz, or even Piktochart offer discounts to nonprofits. When you reach out to vendors, always ask them if they offer any discounts for nonprofit organizations. Of course, not all companies will offer a discount, so you can also simply Google free resources and tools your organization can leverage.
Get your fundraising strategy right with GoFundMe Charity
Fundraising strategies for nonprofits are not always easy to execute, which is why GoFundMe Charity offers a wide range of solutions to help your nonprofit get started. From mobile-responsive design to easy-to-use social sharing features, our platform provides a turn-key solution for organizations both large and small. Getting started is free and your nonprofit can start moving with its fundraising initiative right away.