How Mobile Giving Makes Fundraising Easier Than Ever

|4 min read Nonprofit Fundraising

When you make giving easier, you raise more funds—and that’s what mobile giving is all about. When supporters are able to visit your fundraiser page on their mobile devices and easily donate, it will naturally encourage them to keep giving. Learn why mobile fundraising makes it increasingly easy for anyone to support your cause, wherever they are.

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What is mobile giving?

Mobile giving is an umbrella term for any form of fundraising where a mobile device is involved—whether it’s used by the donor, the recipient, or both. Some examples of mobile fundraising:

  • Using your phone and a Square card reader to process a credit card donation at a fundraising event.
  • A donor visiting your fundraising page on a smartphone, then making a donation.
  • People texting to make donations.
  • Creating a QR code that people can scan with their phone to perform an action, including donating to a cause.

Mobile trends

The popularity of mobile giving has grown along with the rise of mobile technology. Not only are people using their devices more, but apps and other technological innovations have made it easier to send funds quickly and securely. Some key trends:

  • Ninety-one percent of American adults own a smartphone, according to a study from Nonprofit Source.
  • The same NonProfit Source study found that mobile donations make up an increasingly large portion of total nonprofit giving—now 25% and growing.
  • Millennials prefer mobile payments, for donations and otherwise: 44% would rather pay by phone than use cash.

Mobile vs. online giving

What’s the difference between mobile and online giving? They’re related, in that someone needs to be online to donate. But mobile giving is when someone donates from a mobile device, while online giving is usually any donation made through a laptop or desktop computer.

Why is this an important distinction? Smaller screens mean that the design of both the fundraising page and the payment process must be slightly different for a mobile device.

Three major benefits of mobile giving

1. It’s convenient

Mobile devices account for 57% of all internet traffic, which means people feel comfortable online shopping, working, or doing a number of other tasks from their phones. It’s easier for people to give via phone or tablet as soon as they see your fundraising email, arrive at your event, or read about your campaign on social media. When barriers to giving are removed, you raise more money.

2. It’s user-friendly

People are already comfortable using their phones, so making a charitable contribution on their mobile device is almost like making any other type of purchase online.

3. It’s secure

Payment options are built into mobile devices and people are comfortable using them. Many find it more secure to donate through their own personal mobile devices than any other method.

Three types of mobile giving

1. Mobile fundraising

Your fundraising page should be optimized to work smoothly on mobile devices. Anyone who visits your page on a mobile device should be able to easily donate.

2. QR codes

You’ve probably seen QR codes—those black-and-white squares that can be scanned with a mobile device. QR codes can be used to begin the donation process and can be an important part of phone fundraising. You’ll need to pay a service to make this function possible.

3. Email donation requests

It’s easy to send an email with a donation request and a link to your fundraiser. To maximize donations, make sure the fundraising platform you use is optimized for mobile

Going mobile with your fundraiser

Not every website looks great on a mobile device or functions well, but it’s critical to your nonprofit’s fundraising success that your supporters can make a donation whether they’re on their phone or computer. Fortunately, all fundraisers through GoFundMe Charity are optimized for mobile, making it seamless for people to support your organization—no matter what device they’re using. If you haven’t already, sign up to take advantage of GoFundMe Charity’s enterprise-level fundraising software—all with no subscription costs, platform fees, or contracts.

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